Twitter Reacts to Apple Releasing AirPods Max Headphones Costing $549

Apple's reveal of the AirPods Max headphones on Tuesday sent Twitter into a frenzy, with many users left shocked at the eye-watering price.

The Cupertino-based tech giant is no stranger to premium pricing—this is the same company that charges $1,000 for a Mac Pro monitor stand, after all. But as many social media users have now noted, the cost of entry is pretty noteworthy.

At $549, the new AirPods Max headphones will set you back more than a PlayStation 5, the highly sought-after next generation gaming console from Sony. It was a talking point that quickly circulated across Twitter, via critiques, jokes and memes.

"Right now you can buy Sony's excellent WH-1000MX4 over ear cans AND a pair of AirPods Pro for true wireless earbud action and spend less than the AirPods Max cost," tweeted Dan Seifert, deputy editor at technology publication The Verge.

Steve Kovach, technology editor at CNBC, tweeted a joke at the expense of the pricing, writing: "Sorry, I can't hear you. My AirPods Max automatically mute poor people."

Other Twitter users outright rejected the price point. "I consider myself a massive Apple homer. 99 percent of the time I will pay more to stay in the ecosystem. There is no world in which I pay $550 AirPods Max. Zero chance," tweeted user Tyson Hutchins.

$549. So AirPods Max or PS5? 😂 pic.twitter.com/RHk0pdd3nd

— Jonathan Morrison 🙋🏻‍♂️ (@tldtoday) December 8, 2020

To put it into perspective, Apple’s new headphones, the AirPods Max cost the same as a PS5 pic.twitter.com/2yVrE7BPJT

— nathan (@868nathan) December 8, 2020

apple just launched the $600 airpods max. either that or i buy me a ps5, a copy of fifa, new kicks and 3 crates of beer🤷🏽‍♂️

— zod (@zodbandit) December 8, 2020

"Sorry, I can't hear you. My AirPods Max automatically mute poor people." pic.twitter.com/SwDsPKNTKe

— Steve Kovach (@stevekovach) December 8, 2020

right now you can buy Sony’s excellent WH-1000MX4 over ear cans AND a pair of AirPods Pro for true wireless earbud action and spend less than the AirPods Max cost.

— dan seifert (@dcseifert) December 8, 2020

I consider myself a massive Apple homer.

99% of the time I will pay more to stay in the ecosystem.

There is no world in which I pay $550 AirPods Max. Zero chance. pic.twitter.com/Ywef5Bn2Zf

— Tyson Hutchins (@tysonhutchins_) December 8, 2020

Apple AirPods Max? $549? so just Beats By Dre covered in Shiny plastic? no thanks.

— Maor Levi (@REALMAORLEVI) December 8, 2020

Introducing AirPods Max Profit. And we think we’re going to love it when you pay us! pic.twitter.com/vKcLkniF0s

—  Craig Federighi Parody  (@macOScraig) December 8, 2020

Apple said in a media release today that the AirPods Max are available to order starting today from apple.com and in the Apple Store app. The headphones will begin to ship to customers from December 15. The product costs £549 in the U.K. market.

The headphones come in five colors: grey, silver, sky blue, green and pink. Features include Adaptive EQ, noise cancellation, transparency mode and spatial audio.

Apple said the AirPods Max offer up to 20 hours of high-fidelity audio, talk time, or movie playback. That's with active noise cancellation and spatial audio enabled.

"With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio," Greg Joswiak, Apple's senior vice president of worldwide marketing, said in a press statement. "The custom acoustic design, combined with H1 chips and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience," he added.

The AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later. Alternatively, Apple's AirPods start at $159 and its AirPods Pro are available for $249 in the U.S.

AirPods Max
Apple's new AirPods Max headphones will cost an eye-watering $549. Apple