Warner Bros. and HBO Max Announce Warner Max Film Label

Warner Bros.Pictures and HBO Max have introduced Warner Max. The new film label will focus on releasing ten mid-budget movies per year for AT&T's and Warner Media's streaming service HBO Max.

Ann Sarnoff, Chair and CEO of Warner Bros. announced the new service on Wednesday. Warner Max will be overseen by Kevin Reilly, who currently serves as HBO Max's chief content officer as well as Toby Emmerich, Warner Bros. Pictures Group chairman. They will work with executive Carolyn Blackwood, the executive Vice President of feature films for HBO Max.

The introduction of Warner Max gives the studio the ability to create more unique projects for its streaming service. With the battle for streaming supremacy underway as Netflix, Disney+, Hulu and Amazon each bring new and licensed content, HBO Max is committed to having the most diverse lineup of original and classic content from its library.

BURBANK, CALIFORNIA - OCTOBER 29: Kevin Reilly, Content Officer of HBO Max and President of TNT, TBS, & TruTV, speaks onstage at HBO Max WarnerMedia Investor Day Presentation at Warner Bros. Studios on October 29, 2019 in Burbank, California. (Photo by Presley Ann/Getty Images for WarnerMedia) Presley Ann / Stringer

"From the get-go we have been strategizing with Toby and Carolyn about HBO Max original films," Kevin Reilly, chief content officer of HBO Max said in a press release. "We are going to deliver a collaborative and lean process for talent, make a range of quality films, and provide a platform for each of them to have cultural impact. Now, HBO Max will be home to a robust collection of the legendary Warner Bros. film library and a new slate of original Warner Max films."

The studio, alongside New Line Cinema, will continue to create have smaller and mid-budget films on their theatrical slate. Warner Bros. has announced that the first films under the Warner Max banner will premiere in 2020 on HBO Max.

HBO Max boasts a wide range of content from across the Warner Media library. The service will be host to virtually all films from their DC catalog. In addition, HBO Max will be creating new content based on DC characters. In January, Deadline reported that Bad Robot, J.J. Abrams' production company, would be developing film and television projects based DC's Justice League Dark characters. Given the nature of J.J. Abrams' deal with Warner Media, HBO could be home to some of these projects.

In November, Variety reported that Warner Media is willing to have production costs reach up to $65 million for DC-related projects. To date, HBO Max has announced multiple projects, including a highly-anticipated Green Lantern series.

Between, DC Entertainment, New Line Cinema, The CW, CNN, Turner Sports, TruTV, TBS, TNT and now Warner Max, HBO Max continues to expand its content ahead of its May 2020 release date.