Washington Football Team President Says Search for New Name Will Take Time, Seeks Fans' Input

Jason Wright, the newly named president of the Washington Football Team, recently suggested that the search for a new team name will take some time following the switch from 'Washington Redskins.'

During a recent interview with CBS This Morning: Saturday, Wright, who is the first Black president of an NFL club in the league's history, spoke about criticism the team faced over its previous name and the plan to change it.

"It's going to take some time," Wright said during the interview. "At the end, whether it's the name that my friends want, or my kids want, or whatever it is, everybody should be able to see their fingerprints on the process and be united in the go-forward identity."

Wright also stated that the 'Redskins' is "so much more than a name. It's so much more than a logo. It's an identity," while also asking the fans to help create different name options for the team.

"And because it's so important and because it's going to inform so many things, we need to have an open collaborative, what I've been calling a community-based process," Wright said. "Engaging the fans, the ones who really embody the identity of the club out in the world. They need to be engaged substantively and over time."

Wright also touched on the team's surroundings across the D.C.-Maryland-Virginia area, known as the DMV, stating that "we need to get our players, staff, sponsors, and also the leaders in the DMV area because it needs to represent the DMV."

Washington Football Team
A Washington Redskins logo is seen on the outside of FedEx Field on July 7, 2020 in Landover, Maryland. After receiving recent pressure from sponsors and retailers, the NFL franchise is considering a name change to replace Redskins. The term "redskin" is a dictionary-defined racial slur for Native Americans. Drew Angerer/Getty

Wright's comments come a little over a month after the club announced it was going to change its name from the 'Washington Redskins' to the 'Washington Football Team.' In a statement issued by the team, they noted that the 'Washington Football Team' will remain as the name "pending adoption of a new team name."

For several years now, the Redskins faced backlash and criticism for their now-former name, due to its racist connotations. In addition, numerous former female team employees made sexual harassment allegations against the team, as reported by The Washington Post in July. Team owner Dan Snyder responded to the report by saying the "behavior described...has no place in our franchise or society." He also added that the story "has strengthened my commitment to setting a new culture and standard for our team."

In his recent interview, Wright spoke about altering the team's culture: "It is a big thing to undertake. But frankly, it's something that every organization needs to do to remain high performing."

"I think, fundamentally, it's at the individual level about their mindsets, their behaviors, the incentives around why they do their work. And then transparency, a culture that shines a light on the behaviors that we want in a positive way and shines a light on those that we don't want in the culture and help to move it into a positive direction," Wright said. "And we've also got to get things right technically in the process and policy sort of way."

Newsweek reached out to the Washington Football Team for comment, but did not receive a response in time for publication.