What Would Proust Say?

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By Ned Zeman

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Pine trees, sea air, meadows--these are the smells people over 60 remember from their youth. But according to a new study, Americans born after 1950 have less organic olfactory memories--most notably, Vicks VapoRub, PlayDoh and Sweetarts candy. Dr. Alan Hirsch of Chicago's Smell & Taste Treatment Research Foundation also concluded that those with unhappy childhoods were twice as likely to remember "foul odors."

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