There's a Shortage of White Claw in America, So Get Your Hard Seltzer Fix With These 5 Brands

Your White Claw Wednesday may have to take a hiatus this week. Supplies of everyone's favorite hard seltzer are running devastatingly low—so low that there's an actual shortage of the canned drink in America.

Sanjiv Gajiwala, White Claw's senior vice president of marketing, confirmed the adult beverage's widespread popularity had indeed led to a nationwide shortage of stock. Gajiwala told CNN Business the company was steadily working to rectify the situation.

"We are working around the clock to increase supply given the rapid growth in consumer demand," Gajiwala said in a statement on Friday. "White Claw has accelerated faster than anyone could have predicted."

Gajiwala couldn't specify when consumers could expect to see a boxes of White Claw's mélange of flavors filling up store shelves again but noted the hard seltzer producer was "allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position."

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White Claw's scarcity isn't all that surprising. Although it's been around since 2016, the hard seltzers saw a particularly epic surge in sales this summer. The beverage saw sales north of $327 million in July, up 283 percent compared to the same time period last year, according to a Nielsen report. Raking in 55 percent of sales within the hard seltzer category, White Claw's popularity among drinkers is the primary reason why the fizzy drink has become quite the fad in the U.S.

White Claw's depleting availability may be disheartening for some fans of the drink, but it marks a prime opportunity to get your hard seltzer fix by trying one of the many other emerging low-calorie alcohol alternatives.

Check out a list of hard seltzer brands worth trying below.

Smirnoff Spiked Sparkling Seltzer

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There's a Shortage of White Claw Hard Seltzer
The Smirnoff Seltzer x FUNBOY collaboration pool float, launched on May 11, 2019, at the Smirnoff Seltzer x FUNBOY Collaboration Float Launch Party, features art from Jason Woodside inspired by the Smirnoff Seltzer flavor portfolio, including the popular Smirnoff Seltzer Cranberry Lime and new flavors Smirnoff Seltzer White Peach Rosé and Smirnoff Seltzer Piña Colada in West Hollywood, California. Hard seltzer competitor White Claw is reportedly running low on supplies. Rachel Murray/Getty Images

With an alcohol by volume of 4.5 percent and 90 calories, Smirnoff's hard seltzer comes in flavors like lemonade, watermelon, cranberry lime and raspberry rosé.

Bon & Viv Seltzer

Boasting an ABV of 4.5 percent and 90 calories, Bon & Viv's hard seltzers are also naturally made with zero grams of sugar. The drinks also come in a variety of interesting flavors like black cherry rosemary, pear elderflower, clementine hibiscus and more.

Truly Hard Seltzer

Truly's 100 calorie sparkling canned drinks feature a splash higher ABV than the others—about five percent—but they don't include any artificial sweeteners or flavors. Instead, the company uses simple (and delicious) natural ingredients to whip up Truly's 13 various flavors.

Crook & Marker Spiked & Sparkling

No sugar, no artificial flavors, organic alcohol content of four percent and only 80 calories are included in Crook & Marker's refreshingly fruity hard seltzers.

Natural Light Hard Seltzer

Perhaps one of the highest alcohol contents within the hard seltzer category, Natural Light's new drinks—Aloha Beaches and Catalina Lime Mixer—feature an ABV of a whopping six percent. The canned beverages do include a higher caloric count than the others though with 133 calories per 12-ounce can.

There's a Shortage of White Claw in America, So Get Your Hard Seltzer Fix With These 5 Brands | Culture