Whole Foods Market Pop-Up Restaurants: How to Reserve a Seat

Americans can sample a little taste of Italy on February 20, 2020, with Whole Foods Market opening pop-up restaurants in several locations across the country.

Reservations for the Italian trattorias in New York, Los Angeles, Austin, and Atlanta will open today (February 13, 2020). Foodies can sit down for an evening of Italian "culinary discovery" which will be co-hosted by Whole Food Market's cheese, wine and culinary experts and Italian cheesemakers and prosciutto suppliers.

Whole Foods Market Little Italy
Whole Foods Market is opening several pop ups across the country serving guests complimentary Italian food. Whole Foods Market

Dubbed "A Little Italy," each event will feature an authentic, "family style" meal composed of six courses. Meals include Cacio e Pepe featuring Pecorino Romano with Parmigiano Reggiano grated tableside and Osso Buco served over creamy rosemary polenta. Yum!

"Our dedicated team members travel throughout Italy to bring the finest traditionally-produced Italian items to Whole Foods Market stores, and we're excited to offer these authentic products together on a dinner menu for one night only," said Whole Foods Market vice president of specialty, Cathy Strange. "We want our guests to feel like they've been invited for a meal in Nonna's kitchen."

"A Little Italy" dinner guests will also enjoy curated wine and prosecco pairings to complement each of the six courses. At each dinner experience, American Cheese Society Certified Cheese Professionals will take on an 80-pound Parmigiano Reggiano wheel-cracking demonstration, all while explaining the craftsmanship that goes into producing the Northern Italian favorite. In addition, during the antipasti course, Italian suppliers will shave prosciutto on-site for sampling and pairing; during the dessert course, trained baristas will expertly pour Allegro Coffee using state of the art La Marzocco espresso machines.

How to reserve a place at A Little Italy

From 12:00 p.m. ET today (February 13, 2020), customers can reserve a coveted, complimentary dinner seat, which is on a first come, first served basis. All they need to do is visit the following locations:

As there are limited spaces, food lovers are recommended to not delay in grabbing a space.

Whole Foods Market 365 Organic Range
Whole Foods Market will also offer in store Italian experiences on February 22, 2020, and has offers on some of its Italian products Whole Foods Market

Luckily, if customers are unable to reserve a seat, Whole Foods Market is also bringing the experience to its stores. On February 22, from 3:00 p.m. local time, customers can watch a hand selected wheel of authentic Italian Parmigiano Reggiano be cracked live.

"It's our annual celebration of the "King of Cheeses!"" says Strange.

Whole Foods Market offers a selection of Italian foods including its Italian Gelato and Italian Olive Oils. It also has imported Principe Prosciutto Di Parma and Peroni Beer, as well as a wide selection of authentic ingredients, products and specialty items, according to the retailer.

Whole Foods Market shoppers can also enjoy special offers on the following Italian specialties:

  • 15 percent off Bertagni Fresh Pasta From Bologna.
  • $2 off per lb. IGOR Gorgonzola Dolce, a creamy, tangy blue cheese with a delicate flavor and subtle sweet notes. Matured for at least 50 days.
  • 30 percent off Mitica Parmigiano Reggiano, which has been Hand-selected from specific farms across Reggio-Emilia, Modena and Parma.
  • $3.99 per lb. Made-In-House Italian Sausage for Prime Members.

For more information, visit Whole Foods Market's website.