Why Do Super Bowl MVPs Say 'I'm Going to Disney World?' Here's Why Chiefs QB Patrick Mahomes Added to the Legacy

Kansas City Chiefs quarterback Patrick Mahomes said something seven years ago that came true on Sunday night as his team won the Super Bowl. Almost seven years to the day, he said it would be cool to win the Super Bowl MVP award and utter the words that typically come next.

"I bet it feels amazing to be the quarterback who says "I'm going to Disney World" after winning the Super Bowl," Mahomes tweeted on February 6, 2013.

On February 2, 2020, Mahomes was named the Super Bowl LIV MVP after directing his Chiefs to a 31-20 come-from-behind win. And following the words of Super Bowl MVPs for 33 years ago, Mahomes said those words on TV before a worldwide audience.

"I'm going to Disney World," Mahomes said in the Miami evening Sunday, just hours away from the Magic Kingdom in Orlando.

It's something said by Super Bowl MVPs immediately after the big game since 1987, but where did it come from?

Michael Eisner had a stellar marketing background as president and CEO of Paramount Pictures before becoming chairman and CEO of Walt Disney Company from 1984-2005. He was known as launching the "Disney Renaissance."

Eisner and his wife were at dinner one night with George Lucas. Having dinner with them was Dick Rutan and Jeana Yeager, who became famous as the first team to fly around the world non-stop, according to insidethemagic.net.

As the group had dinner, a question was directed at the aviation duo. Eisner asked, "Well, now that you've accomplished the pinnacle of your aspirations, what could you possibly do next?"

Almost without hesitation, Rutan responded.

"I'm going to Disneyland."

Eisner's wife later mentioned to her Disney CEO husband that "I'm going to Disneyland" could be a great promotional slogan. And thankfully for Disney, he agreed with his wife.

Disney's marketing department began working on the campaign and coordinated efforts to work with the Super Bowl XXI MVP. In 1987, that was Phil Simms of the New York Giants.

During post-game celebrations on the field, Simms became the first player to shout into a camera, "I'm going to Disney World!"

The MVP is invited to Disney for a commercial promotion, and the player gets to stay at a suite as part of participating in a parade down Main Street, U.S.A.

The Super Bowl MVP is not obligated to attend the parade or visit the park, but most attend and participate. The players are usually compensated up to $70,000 for their visit and quick TV promo.

Mahomes, who is 24, on Sunday night became the youngest player to have both the league MVP and Super Bowl MVP.

CORRECTION: This story previously, and inadvertently, stated that Chris Simms was the Super Bowl XXI MVP, when it should have read Phil Simms, who is Chris' father. The story above is the correct version.

Patrick Mahomes
Patrick Mahomes #15 of the Kansas City Chiefs celebrates after defeating the San Francisco 49ers 31-20 in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida. Photo by Kevin C. Cox/Getty Images