What Kind of 2019 Super Bowl Commercials Will You Watch on Sunday?

If you watch the Super Bowl LIII as much for the surprise commercials as you do football, then a slew of new commercials on CBS awaits your curious soul.

Super Bowl LIII, which pits the veteran New England Patriots versus the energizing Los Angeles Rams, is slated to air Sunday on CBS starting at 6:30 p.m. ET.

As old-school car and cola companies take to the advertising sidelines this year, technology and telecommunications companies will be in your face unless you take a halftime bathroom break or make an obligatory second trip to the all-American buffet table.

Of course, commercials will run throughout the game, too. How else to justify the $5 million CBS seeks overall for advertisers to secure several advertising packages?

Pre-game ads can cost from hundreds of thousands to a few million dollars, depending on their placement. One package includes a 30-second spot during the game, plus some murky "digital inventory," as Variety reported Friday.

While CBS has not revealed its take-in totals for the event, by comparison in 2018, NBC secured $482 million in pre-game and post-game advertising coverage, according to ad spending tracker Kantar Media.

Despite the tremendous cost of advertising during America's biggest sports day of the year, CBS reports it has nearly sold out of its advertising spots.

Variety reported that unidentified CBS insiders are currently working with the National Football League to lock in a few last-minute sponsors to complete their advertising line-up for the big day.

Pretty much gone are annual favorites Coca-Cola—and perhaps its huggable, cola-drinking polar bears—and Fiat-Chrysler, two reliable advertisers who in recent years bought multiple ads to run throughout the game, before the game and after the game. For 11 years, Coca-Cola was one of the high-profile sponsors that dominated the Super Bowl game-day advertising landscape.

However, Coca-Cola still plans to run a 60-second commercial right before kickoff that reportedly promotes themes of diversity and inclusion, a company spokesman told Variety.

"We have a long history of using the country's biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided," said Stuart Kronauge, senior vice president of marketing for Coca-Cola North America and beverages business unit president. "This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that 'together is beautiful."

Fiat-Chrysler has elected to run ads in digital venues surround the game, but the company has not provided specifics.

Without naming any, Variety also reported that movie studios, too, have opted out of advertising this year.

It remains to be seen what themes technology companies like Amazon, Google, T-Mobile, Microsoft and Sprint will spin in their commercials.

Reportedly, T-Mobile bought four ads for game day and Hulu bought a 30-second commercial. Obviously, telecommunications companies have products to sell, so that's a given.

Amazon plans to promote its new drama series, Hanna, starring Esme Creed-Miles as Hanna, Mireille Enos and Joel Kinnaman in a sneak preview following the game.