Woman Who Questioned Man Writing 'Black Lives Matter' on His Property in Viral Video Apologizes

Lisa Alexander, a white woman who accused a man writing "Black Lives Matter" on his home's exterior wall of committing a crime in a now-viral video, addressed her actions in a statement shared to Twitter by CBS San Francisco reporter Kenny Choi on Sunday afternoon.

In it, Alexander apologized to the man she questioned, who has been identified as San Francisco resident James "Jaime" Juanillo.

"I want to apologize directly to Mr. Juanillo. There are not enough words to describe how truly sorry I am for being disrespectful to him last Tuesday when I made the decision to question him about what he was doing in front of his home. I should have minded my own business," she wrote. "When I watch the video I am shocked and sad that I behaved the way I did. It was disrespectful to Mr. Juanillo and I am deeply sorry for that. I did not realize at the time that my actions were racist and have learned a painful lesson."

NEW- Ms. Alexander issues apology to James “Jaime” Juanillo @jaimetoons #LisaAlexander pic.twitter.com/Hb4nfL1rRW

— Kenny Choi (@KennyKPIX) June 14, 2020

Alexander faced widespread backlash online after Juanillo posted a video to Twitter on Friday that shows her and another man named Robert stopping to question him while he stencils "Black Lives Matter" onto the retaining wall outside his San Francisco home using chalk. Alexander insists Juanillo tell her his name, suggests he does not live at his place of residence and accuses him of defacing private property before calling the police.

"A white couple call the police on me, a person of color, for stencilling a #BLM chalk message on my own front retaining wall," Juanillo captioned the video.

In an interview with Choi on Saturday, he confirmed Alexander involved local law enforcement.

"My first instinct is, 'Again? This? Again?'" Juanillo said of the interaction.

A white couple call the police on me, a person of color, for stencilling a #BLM chalk message on my own front retaining wall. “Karen” lies and says she knows that I don’t live in my own house, because she knows the person who lives here. #blacklivesmatter pic.twitter.com/rOpHvKVwgP

— Jaimetoons (@jaimetoons) June 12, 2020

Social media users who watched the video quickly identified Alexander as CEO of a skincare brand called LAFACE. Birchbox, a cosmetics company that previously distributed some of the brand's products, formally announced it terminated its professional relationship with LAFACE on Saturday.

"Thank you to the Birchbox community for speaking up and speaking out and bringing the racist actions of Lisa Alexander to our attention. There is absolutely no space at Birchbox for racism, and we condemn Lisa Alexander's actions," the company tweeted, saying it "officially cut ties" with LAFACE. "We've removed their products from our website and will not be working with them again in the future."

Newsweek's attempts to contact Alexander for further comment regarding her apology statement were unsuccessful. Alexander's personal social media accounts as well as those associated with her skincare company were deactivated as of Sunday afternoon, and the company's website was no longer live.

San Francisco protest
Demonstrators in San Francisco, California, hold signs during a rally against police violence on June 3. Justin Sullivan/Getty