Wyoming Spending Over $1.5M to Convince 59 Percent Still Unvaccinated to Get COVID Shot

Wyoming is spending over $1.5 million on ads to convince the 59 percent of the state's population that is still unvaccinated to get a COVID-19 shot, according to the Wyoming Department of Health.

The state has already spent $900,000 on ads encouraging vaccinations, including a television ad of people line dancing to country music and a woman saying she got vaccinated to be able to have a "ladies' night out."

Wyoming plans to spend another $685,000 on pro-vaccination ad campaigns.

The Cowboy State's vaccination rate is only 41 percent, well below the national rate of 55 percent.

Statewide, more than 96 percent of people hospitalized with COVID-19 were unvaccinated. In Campbell County, a local surge drove up the number of cases 34 percent in a week. The increased number of virus cases was nearly four times the national rate, according to the Centers for Disease Control and Prevention (CDC).

For more reporting from the Associated Press, see below.

Wyoming COVID-19
Wyoming's vaccination rate is only 41 percent, well below the national rate of 55 percent. With a COVID-19 sign on display, people enter a gift shop in Jackson, Wyo., which is just outside Grand Teton National Park on June 13, 2020. George Frey/Getty Images

As her beloved grandmother's health declined, Lauren Pfenning's family insisted that she get a COVID-19 vaccine before paying her a final visit.

She spent over a week researching vaccines on the internet and anguished over the decision during and after 12-hour shifts at her job hauling coal in an open-pit mine near Gillette, Wyoming. Her grandmother died earlier this month before she made a decision, but Pfenning stands by her choice to not get vaccinated.

Pfenning embodies the fiercely independent, deeply conservative Wyoming way of life that has defined the state's response to the pandemic and made it the second-least vaccinated state as of Tuesday, behind only West Virginia. Only 23 percent of residents in her county have been vaccinated, putting it among the bottom handful of places in America that have not cracked 25 percent with their COVID-19 immunization rates.

The situation in Gillette is emblematic of the live-free, mind-your-own-business mentality toward the pandemic that is dominant across conservative America at a time when the delta variant is tearing through unvaccinated communities.

For every 100 people spotted around town in Gillette, the number wearing masks can be counted on one hand. Among a group of six people on a smoke break downtown, all said they had too many concerns about the vaccine to mess with it. Down the street, a black shirt displayed in a storefront warned, "ATTENTION SNOWFLAKES: THIS IS NOT A SAFE PLACE."

People bristle at the workplace vaccine mandate being pushed by President Joe Biden. When asked about workplace mandates and the option to bypass the requirement with regular virus testing, Pfenning's immediate response: "Test away!"

Anger over presidential meddling in Wyoming's affairs is dominant across the state, but in Gillette, it gets personal.

The area's vast coal industry has suffered a decade of decline amid competition from renewable energy and inexpensive natural gas, and coal regulations imposed by President Barack Obama — and lifted by President Donald Trump — have provoked fury among residents.

"It just feels like one attack after another. I think we're just wanting to fight back harder at this point. Wyoming as a whole is just sick of being pushed around," said Pfenning.

All the while, COVID-19 patients have been filling several of Wyoming's hospitals including the one in Gillette, the state's third-largest city.

At Campbell County Memorial Hospital, 17 of 27 intensive care and medical-surgical unit patients recently had severe COVID-19, leaving just two beds open while the very worst coronavirus cases got flown to more intensive treatment in neighboring states.

Yet the daily flow of COVID-19 failed to persuade many Campbell County Memorial Hospital employees to get the vaccine.

Only 39 percent of the hospital's workforce is vaccinated, and there are no plans to require or incentivize it, said the hospital's chief medical officer, Dr. Attila Barabas.

"I'm a big believer in freedom of choice. I honestly think that's a fundamental aspect of being an American. And I think mandates can be troublesome and can cause a pushback to some degree," Barabas said.

The doctor got the vaccine and has encouraged relatives and patients to do the same. Ultimately, though, "that has to be a choice that you make," Barabas said.

Wyoming's view of vaccine mandates could come to a head soon. Wyoming officials are promising a vigorous fight against Biden's vaccine mandate, with talk about using the president's coronavirus relief funds to compensate businesses for fines levied against them for defying the mandate.

At the same time, they are gently encouraging people to get the jab.

Striving for balance with COVID-19 policies has whipsawed Republican Gov. Mark Gordon at times. Preparing to impose an unpopular statewide mask mandate last year, Gordon lashed out at people who refused to take steps to control the virus, calling them "knuckleheads."

This year, as the Delta variant brought more death and illness to the state, Gordon promised no mask mandate but said people should get vaccinated "if you're willing."

Vaccine resistance during the pandemic reflects a broader dilemma for public health officials in a region where prevailing attitudes cause high smoking and low flu immunization, cancer screening and seat belt use rates, said the department's interim director, Stefan Johansson.

"We just have a population that I think is indicative of the Mountain West culture that, you know, lives free and doesn't always take the health advice," Johansson said.

Wyoming Vaccine Hesitancy
Wyoming has the lowest COVID-19 vaccination rate in the U.S. and the Gillette area has one of the lowest rates in Wyoming. A storefront in downtown Gillette, Wyo., displays a shirt with a political statement on Tuesday, Sept. 21, 2021. Mead Gruver/AP Photo