YouTube Tinkering With Recommended Sub Feed, Content Creators React

YouTube is testing out a new algorithm for subscription feeds and content creators are not happy with the change. In a response to a user on Twitter asking why their subscription feed no longer showed videos in chronological order, Team YouTube explained they were testing a new feature. "We are currently experimenting with how to show content in the subs feed," the tweet said. "We find that some viewers are able to more easily find the videos they want to watch when we order the subs feed in a personalized order vs always showing most recent video first."

Just to clarify. We are currently experimenting with how to show content in the subs feed. We find that some viewers are able to more easily find the videos they want to watch when we order the subs feed in a personalized order vs always showing most recent video first.

— TeamYouTube (@TeamYouTube) May 23, 2018

Subscribing to a YouTube channel should allow you to easily find the content creators' videos. When Casey Neistat uploads a vlog and I want to see it, I have to subscribe to the channel, click the bell icon to get notifications when it goes live and head over to the subscription tab on the YouTube app or home page. On your home page, the Google-owned giant pushes the content it thinks you want to see, like Buzzfeed or "The Conan O'Brien Show", making the subscriber page even more important. If this change ends up as a permanent addition on the platform, how are content creators going to get their videos in front of viewers if they can never find them?

YouTubers are obviously very upset with this change and have been making their voices heard. Ethan Klein of h3h3productions tweeted that this change could essentially make your channel "invisible" even to your own subscribers. The next day, he elaborated on his point in a longer video titled "If YouTube Does This It's Doomed."

"They are finally taking the sub feed," Klein says in the video. "Why is YouTube making it harder and harder for subscribers to find your content?"

Other popular YouTubers like Boogie2988 and Jacksepticeye have spoken up about the change.

Hey youtube:

Subscribers want to see videos from channels they subscribe to.

Creators also want subscribers to see their videos.

This is the entire purpose of your website.

Please stop making changes that make this difficult.

Thank you.@TeamYouTube @YTCreators

— Steven Boogie2988 Williams (@Boogie2988) May 24, 2018

This is the worst idea

— Jacksepticeye (@Jack_Septic_Eye) May 24, 2018

Other possible, likely scenario: people simply watch more YouTube when YouTube decides the sub feed order. Everything about the service is geared to latch people and keep them as long as possible. This could simply be no exception. Thread done, sorry about the spam.

— Lawrence Sonntag (@SirLarr) May 24, 2018

With this amount of backlash, it's highly unlikely that YouTube will implement this change permanently across all accounts. Content creators already feel marginalized after the "adpocalypse" which made it harder to make money off of videos. With the yellow demonetization button, an optimized recommended feed that prioritizes watch time over quality and a constant string of negligent behavior by the platform, it's no surprise that YouTubers are pissed.