All the Companies That Have Joined the #DeleteFacebook Movement, from Playboy to SpaceX

From Playboy to Pep Boys, companies big and even bigger are yanking their profiles from Facebook as the social media giant struggles to rebound following the massive Cambridge Analytica data breach scandal.

The exodus comes in the wake of what is Facebook's biggest controversy to date: Data belonging to 50 million Americans was harvested from a quiz app created in 2013 called "thisisyourdigitallife” and then acquired without permission by the political analytics firm Cambridge Analytica. It was then allegedly used to target users and influence support in political elections, including the 2016 campaign that saw Donald Trump take over the White House. Facebook failed to notify users what had happened, according to the original report published jointly by The Observer and The New York Times on March 16. 

Facebook has since apologized, with CEO with founder Mark Zuckerberg taking out a full-page ad in a number of newspapers, but it hasn't convinced the growing list of companies and prominent users who have opted to #DeleteFacebook as part of a growing movement. 

“What really happened is Facebook has created a monster it can’t control,” Raj Goyle, CEO of legal technology platform Bodhala and former state lawmaker told Newsweek in a previous interview. On Monday, the Federal Trade Commission announced it had opened a “nonpublic investigation” into the privacy and data practices of Facebook for the breach.

For those trying to keep track, below is the list of companies and prominent people who have fled from the social media titan in recent days as the #DeleteFacebook hashtag moves from Twitter and to #IRL. 

Playboy

On Wednesday, the magazine and digital site released a scorching statement about its decision to leave Facebook, calling the news site sexually repressive in a statement posted on—what else?—Twitter. 

"Facebook's content guidelines and corporate policies continue contradicting our values," Cooper Hefner, son of founder Hugh Hefner, said in a statement. "We've tried to craft our voice for the platform, which in our opinion continues to be sexually repressive. Learning of the recent meddling in a free U.S. election further demonstrates another concern we have of how they handle users' data—more than 25 million of which are Playboy fans—making it clear to us that we must leave the platform." 

Mozilla

In a statement last Thursday, online nonprofit Mozilla announced that it would be "pressing pause" on its Facebook advertising in the wake of the scandal. 

"Facebook knows a great deal about their two billion users—perhaps more intimate information than any other company does," the company said in a statement. "...This news caused us to take a closer look at Facebook’s current default privacy settings given that we support the platform with our advertising dollars. While we believe there is still more to learn, we found that its current default settings leave access open to a lot of data – particularly with respect to settings for third party apps."

However, the company left the door open for a return to the social media site, closing by saying, "We look forward to Facebook instituting some of the things that Zuckerberg promised."

Upon the announcement, the Facebook page for the digital nonprofit featured a black-and-white picture of a pause button in place of a Timeline photo. 

Pep Boys 

On Monday, the auto parts retailer said it was halting its advertising on Facebook, though—like Mozilla—its public profiles are still accessible. 

“We are concerned about the issues surrounding Facebook and have decided to suspend all media on the platform until the facts are out and corrective actions have been taken,” Pep Boys chief marketing officer Danielle Porto Mohn told Reuters.

SpaceX and Tesla

Founder Elon Musk apparently had no qualms about leaving the social media site. He told his 20.7 million Twitter followers that he didn't even know his company had a Facebook page, and then he had it deleted. 

He said Instagram was "probably ok" and denied that he was "some kind of martyr" in a follow-up statement. The fact is, he never really used Facebook. 

Comedian Will Ferrell

Former SNL funnyman Will Ferrell announced his departure from Facebook on Facebook itself. Like Musk, he sounded happy to be rid of the site, which Ferrell said he mostly used as a tool for his work at Funny Or Die and various personal and charity causes. 

"I have always had an aversion to social media and have primarily used it as a tool to help support our work at Funny Or Die, some of my personal projects, as well as charity causes that I am passionate about," Ferrell said on Wednesday. "...(But) in this day and age, with misinformation running rampant, it’s important that we protect the truth, as well as those who work to bring it to light. I can no longer, in good conscience, use the services of a company that allowed the spread of propaganda and directly aimed it at those most vulnerable."

The host added that he was "alarmed" that Facebook had deleted the profile of the Cambridge Analytica whistleblower. 

Sonos 

The electronics company, known for its portable speakers, announced last Friday that it was pulling ads from Instagram, Google, YouTube and Twitter—but only for a week. According to the move, the company is temporarily shuttering its accounts "in solidarity" with those striving to create a healthier, safer online environment. 

“We are concerned by the recent revelations about Facebook and the exploitation of its platform,” Sonos wrote in the post. “The Cambridge Analytica scandal, like many recent headlines coming out of Silicon Valley, raises questions about whether Big Tech is doing enough to balance its own interests with one of its biggest responsibilities: Safeguarding your privacy.”

This is a developing story. Check back for updates. 

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