Nazi-Themed Vanity Plates 'FUHRER', '3REICH' Issued in Alaska—Official Mocks Outrage

Officials in Alaska are investigating how neo-Nazi personalized license plates were issued, with Governor Mike Dunleavy removing a member of the Human Rights Commission for defending them.

An image of a black hummer with the plate "3REICH"—a reference to the Nazi regime the Third Reich—was shared on social media by Matt Tunseth, the former editor of the Alaska Star newspaper, on Friday.

Another license plate containing the word "FUHRER", a common reference to Nazi leader Adolf Hitler, was seen in Alaska in October 2020.

With the outrage over the plates continuing over the weekend, Department of Administration Commissioner Kelly Tshibaka ordered a review into the Division of Motor Vehicles' (DMV) processes to determine how the plates were issued.

Tshibaka, who oversees the DMV, said the department had received several complaints from Alaskans about the personalized license plates.

"The plates in question had previously been recalled by the DMV, and the DMV issued replacement standard plates to be displayed," Tshibaka said in a statement.

"We are notifying law enforcement that these plates are unauthorized by the DMV."

Tshibaka added that as well as determining how the plates were issued, the investigation will ensure that Alaska's personalized plate program "continues to protect the public's interest—both in terms of preventing inappropriate messages, and also the state's obligation to protect Alaskans' constitutional rights to free speech."

DMV spokeswoman Kelly Hanke told The Associated Press that the "3REICH" plate was recalled in early January and the one that read "FUHRER" was recalled December, she believed.

"Once a plate is replaced it is illegal for use. An owner of a vehicle displaying an invalid plate can be ticketed just like an expired tag on a plate," Hanke added.

Not a subtle message being sent here. #Nazi #hummer #3reich

— Matt Tunseth (@MattTunseth) January 23, 2021

The investigation was launched as Gov. Dunleavy removed Anchorage Assembly member Jamie Allard from the Alaska Commission on Human Rights after she dismissed suggestions the plates used far-right terminology.

Allard posted comments on Facebook underneath an article about the license plates. In her messages, Allard noted the literal definition of the word "fuhrer" while asking if the outcry will lead to a "ban on foreign words."

"Fuhrer means leader or guide in Deutsch, Reich is realm. If you speak the language fluently, you would know that the English definition of the word, the progressives have put a spin on it and created their own definition," she wrote.

"Now, before you know it the German word Danke will be outlawed as it sounds too close to Donkey."

When another social media user asked about the Nazi reference in the "3REICH" plate, she replied: "Does it matter?"

During an Assembly meeting on Tuesday, one resident called in and said Allard had "abusively gaslight Anchorage citizens about Nazi symbology and ideology" with her posts.

Dunleavy's office confirmed that Allard has now been removed from the Commission on Human Rights with immediate effect.

"The comments made by Ms. Allard regarding the license plate controversy have become a distraction for the Human Rights Commission and its mission to ensure equality and fair treatment of all Alaskans," Dunleavy spokesman Jeff Turner said Tuesday.

"Gov. Dunleavy felt it was in the best interest of the board to remove her effective immediately."

Speaking to KTUU, Allard denied that she in any way supports white supremacy by questioning the words on the license plates.

"Let me state this plainly, my father was 100 percent Chilean, and I am proud of my heritage as a Chilean Latina. As a person of color myself, I unequivocally condemn racism and white supremacy in all forms," Allard said.

"I understand some have misinterpreted my recent comments as defending a specific license plate, that was never my intention, nor have I done so. In fact, I find that the plate in question is in poor taste. I do not support any application of racism or race supremacy in any way.

"My apologies that this came across offensive. I was posting as a private citizen, and I realize I no longer have that luxury."

Used cars license plates are pictured, at the Indra Automobile Recycling centre in Pruniers-en-Sologne near Blois, central France, on April 7, 2017. An Alaska department is investigating the issuance of “neo-Nazi personalized license plates which were defneded by member of Alaska’s Human Rights Commission. ALAIN JOCARD/AFP