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Linda Stern

By Linda Stern

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In this economy, a job isn't just a job: It's a pastiche of part-time gigs, project contracts and fill-in freelance work. According to the Bureau of Labor Statistics, unemployment was up in December across all fifty states from the previous month and the prior year. Some 2.5 million full-time jobs have evaporated in the last 13 months, contributing to what's being called the "gig economy." But there is a convergence of other, more developed trends at play as well. Tight-budgeted company managers long ago embraced outsourcing to only pay for what they can use. A new generation of workers has 24/7 connectivity, lacks corporate loyalty, and thinks like (if the McCain/Palin contingent will give us back the word) mavericks. Put them together and you get gigonomics.

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