'Dog Shampoo Guy' Explained—Twitter Erupts Over Man's Hair Washing Mishap

It seems like every week or so there is a new trending topic that enthralls Twitter users. Last month we had the "Bean Dad" fiasco and now, on the first of February, we have "Dog Shampoo Guy."

So what's going on here?

Twitter was left scratching their collective heads after a user went viral for admitting he had been unknowingly using dog shampoo.

The platform has been left perplexed, bemused and somewhat irritated by Quillette editor Jonathan Kay whose innocent post about his haphazard hair care quickly gained thousands of likes and responses on Sunday night.

"so it turns out I've been using dog shampoo on my hair for the last few months," Kay tweeted along with a photo of a bottle of what is very clearly Arm & Hammer dog shampoo.

"(I only discovered it when I ran out and needed to get more.) this is partly my own fault but it doesnt help that @ArmandHammer has the word 'pets' in like 4-pt typeface. I'm guessing this is common."

so it turns out I've been using dog shampoo on my hair for the last few months. (I only discovered it when I ran out and needed to get more.) this is partly my own fault but it doesnt help that @ArmandHammer has the word "pets" in like 4-pt typeface. I'm guessing this is common pic.twitter.com/SHEaDrEW7J

— Jonathan Kay (@jonkay) January 31, 2021

Twitter immediately pointed out that this mistake is indeed not common.

Commenting on the response, Kay added: "'but Jon, [it] has a pic of a dog!' doesn't mean anything. Lots of shampoos i used in the past have pictures of waterfalls, or people cleaning dishes, or gauzily drawn women frolicking in pastures, or dudes under waterfalls with chests provocatively projected outwards, or whatever."

He also went on to further clarify his reasons for using dog shampoo, adding: "(for those who need explanation, to repeat:
1. dog gets weekly bath in my bathroom
2. at some point, I stupidly started using dog shampoo
3. tweet poked fun at myself, faux-blaming A&H for my dumbness (as obvious from idea of bathing with dish soap))." [sic]

The bizarre mix-up has caused somewhat of a frenzy on Twitter (not quite Bean Dad levels yet), prompting a response from actor Seth Rogan who tweeted: "you're stupid."

you’re stupid.

— Seth Rogen (@Sethrogen) January 31, 2021

Comedy writer James Felton added: "I have never come across a product with a picture of a dog on the front that wouldn't make me pause and think 'is this for dogs then.'"

I have never come across a product with a picture of a dog on the front that wouldn’t make me pause and think “is this for dogs then”

— James Felton (@JimMFelton) January 31, 2021

While another tweet reads: "There's a f****** dog on it dude. I wouldn't have shared this information with the public."

"curvy wife guy, bean dad, dog shampoo guy. enough of this," tweeted comedian Rajat Suresh. "its time we made someone normal go viral. how about water son (son who drinks water)? or sleep cousin (cousin who goes to sleep)? just think making a guy like this go viral could help out."

curvy wife guy, bean dad, dog shampoo guy. enough of this.

its time we made someone normal go viral. how about water son (son who drinks water)? or sleep cousin (cousin who goes to sleep)? just think making a guy like this go viral could help out 👍

— Rajat Suresh (@rajat_suresh) January 31, 2021
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