Donald Trump Cancels TV Ads in Key States As Rival Joe Biden Dominates Airwaves

Donald Trump's campaign has halted television and radio advertising in three key states and reduced spending in four others in recent weeks.

The U.S. president has pulled a planned $17 million in Ohio, Iowa and New Hampshire, which he won in 2016, according to media-tracking company Advertising Analytics.

He also cut $11 million worth of ad time in Nevada, Minnesota, Wisconsin and Michigan as lackluster fundraising left him unable to match a bullish spending spree by election rival Joe Biden.

As election day looms, both Trump and Biden are investing heavily in battleground state Florida, where polling shows the candidates are neck and neck. According to FiveThirtyEight's national polling average, Trump is behind Biden by 10.6 percentage points as of 11 October.

Trump has reallocated $18 million into essential states needed to secure his second term; Florida, Georgia, North Carolina and Arizona. However, Biden's $36 million in TV and radio spots overall is double Trump's $18 million, Advertising Analytics revealed.

As Biden continues to dominate the airwaves, the president has also shifted his focus to digital marketing, ramping up spending on Facebook and Google adverts.

Samantha Zager, deputy national press secretary for the Trump campaign, said in a statement that the president and his campaign were "extremely confident" they would win Iowa and Ohio.

She added: "We have been talking directly with voters for years in these states about the success of President Trump's America First agenda, whether through our top-tier ground game, in-person and online events, or utilizing digital, TV, and radio ads. Unlike Joe Biden, campaign ads aren't the only way we know how to campaign."

In contrast, his Democratic challenger Biden has upped his advertising spend across the country, including pouring money into Ohio, Iowa, Texas and Georgia, which until recently seemed out of his reach.

Joe Biden and Democratic groups have so far placed a total of $177 million in TV advertising reservations for the final stretch of the campaign, compared with $92 million for the Trump campaign and Republican groups, data showed.

The former vice president is also believed to have enjoyed a record fundraising month in September, building on the $466 million tally reached by the end of August, compared with Trump's $325 million in the bank, according to filings at the Federal Election Commission and tallies shared by the campaigns.