'Loser' Projected Onto Trump's Golf Course to Soundtrack of 'YMCA'

President Donald Trump was playing a few holes when he found out he had lost the election and it was on one of his own golf courses that activists decided to emphasize that message, using the insult he often hurls at opponents.

The front lawn of the Trump Turnberry course in Ayrshire, Scotland, was lit up with the word "Loser" to the strains of the Village People song "YMCA," which was a Trump campaign anthem.

As the disco classic played, huge letters were displayed one after the other, flashing in time with the music, in the colors and stars and stripes of the American flag.

U.S. President Donald Trump golf
Donald Trump plays golf at his resort in Ayrshire, Scotland, on July 15, 2018. Activists projected the word "Loser" in the colors of the U.S. flag onto the course. Leon Neal/Getty Images

The projection was the handiwork of Led By Donkeys, a British activist group formed at the end of 2018 to oppose Brexit. Named after the phrase "Lions led by donkeys," which refers to First World War soldiers being led to their deaths by incompetent leaders, the group raises money from crowdfunding to post billboards and projections.

The group wrote on Facebook: "Hey Donald J. Trump, we know you're finding it difficult to accept the election result so we projected it onto your golf course with some familiar music." The video was shared widely and has been watched more than half a million times on Twitter.

It is not the first time the group has targeted Turnberry, which Trump last visited in 2018. Last month Led By Donkeys projected the U.S. COVID-19 death toll outside the course.

A spokesperson for the group said in a statement that of all the projections it has done, "this one wasn't the hardest," and it carried out the action for "attacking the U.S. electoral process."

"He obviously hates being called a loser so that was the word we projected onto his beloved flagship golf course," the statement added.

Trump once said: "Show me someone without an ego and I'll show you a loser"—and he frequently uses the epithet to describe people.

Among those on the receiving end are former Scottish first minister Alex Salmond, political strategist Karl Rove and Senator Marco Rubio. Actor Richard Beltzer was dismissed as a "stone cold loser."

Trump has yet to concede to President-elect Joe Biden. In an early morning tweet on Friday, he repeated his unsubstantiated claim that "the 2020 Election was RIGGED, and that I WON!"

However, taking questions from reporters for the first time since Election Day, he replied, "Certainly I will," when asked if he would leave the White House if the Electoral College certifies Biden's victory next month. He added that it was "going to be a very hard thing to concede."

"I think that there will be a lot of things happening between now and the 20th of January. A lot of things," he said.

Newsweek has contacted the Trump Turnberry course for comment.

The graphic below by Statista shows the tightest presidential election races of the past 124 years.

U.S. presidential races since 1896

The story has been updated with a comment from the activist group Led By Donkeys.