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By Amanda Castro
Associate News Editor
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From Michael Jackson to Beyoncé, the NFL’s Super Bowl halftime show has long been a showcase for iconic performers. This year, Puerto Rican superstar Bad Bunny takes center stage at Levi’s Stadium in Santa Clara, California.
The “King of Latin trap,” fresh off three Grammy wins, including Album of the Year, will make history as the first artist to perform entirely in Spanish.
The Context
The halftime show is watched by more than 100 million people worldwide, often eclipsing the game itself in cultural impact.
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For Bad Bunny, the performance is not only a career milestone but also a moment of representation for Puerto Rican culture and Spanish‑language music. His residency in Puerto Rico generated an estimated $400 million for the island’s economy, highlighting his influence beyond entertainment.
What To Know
Kalshi traders are betting heavily on "Tití Me Preguntó," viewing it as the safest and most likely opener given its popularity and cultural resonance. Other songs remain in play, but their lower pricing suggests limited confidence among bettors. "Chambea*"* is priced at 12¢, while "Monaco" sits at 5¢, reflecting their long‑shot status. Bad Bunny’s catalog is rich with Puerto Rican slang and references, making his set a milestone for representation in mainstream American entertainment.
Bad Bunny’s Super Bowl LX performance marks his second appearance at the event. He previously joined Shakira and Jennifer Lopez in 2020 as a guest performer. Fans can likely expect a setlist that blends career hits like "Tití Me Preguntó," "Me Porto Bonito," and "El Apagón" with tracks from his Grammy‑winning album. Cardi B, who collaborated with him on "I Like It" and will be in attendance supporting Patriots wide receiver Stefon Diggs, is among the rumored surprise guests.
The halftime show is expected to last about 13 minutes, consistent with recent headliners such as Kendrick Lamar and Rihanna. Bad Bunny told reporters he wants to focus on “just 13 minutes of doing something that I love,” emphasizing enjoyment over pressure.
Speculation also extends to guest appearances. Ricky Martin leads the field, buoyed by his past collaboration with Bad Bunny and public support following the rapper’s Grammy win. Other names in play include Lady Gaga, Marc Anthony, and producer Tainy, though none match Martin’s odds.
Anthony is considered a strong outsider. He and Bad Bunny previously performed “Preciosa” together in Puerto Rico, a tribute that resonated deeply with fans. Reuniting on the Super Bowl stage would underline their shared commitment to celebrating Puerto Rican culture.
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What People Are Saying
Bad Bunny on his Super Bowl Halftime performance: "I know that the world is gonna be happy this Sunday, and they're gonna have fun, and they're gonna dance, and they're gonna have a good time."
He was also asked about any special guests, but laughingly refused to give any hints: "You know that's something I'm not going to tell you. I don't know why you asked that."
Katy Perry on Super Bowl Sunday on X: "You got this @sanbenito remind the world what the real American dream looks like."
What Happens Next
Bad Bunny's halftime show performance will air on NBC and Telemundo, with streaming available on Peacock, NFL+, YouTube TV, Hulu + Live TV, and DirecTV. Kickoff for Super Bowl LX is scheduled for 6:30 p.m. ET, with the halftime show expected to begin between 8 and 8:30 p.m. ET, depending on the pace of the game.
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