Fox News, Tucker Carlson Ratings Slipping in Key TV Audience Demographic

Fox News' Tucker Carlson had a rare ratings blip on Friday, losing to a John Berman-hosted version of Anderson Cooper 360 in the coveted 25-54 demographic.

According to Nielsen Media Research, AC360 was the most-watched show in cable news during primetime on Friday for ages 25-54 with around 604,000 viewers, edging out its 9 p.m. successor Cuomo Prime Time into second place.

In comparison, Tucker Carlson Tonight was watched by 534,000 aged between 25 and 54 at 8 p.m. on Friday, placing the show in fifth overall for the age group.

At 9 p.m., Fox News' Hannity special, which was guest-hosted by Tammy Bruce, lost out in the 25-54 rating to MSNBC's The Rachel Maddow Show, whose host recently returned to screen. Maddow had 586,000 viewers in the demo compared with Hannity's 434,000.

As noted by The Daily Beast reporter Justin Baragona, CNN beat Fox News in the 25-54 demographic every hour 9 a.m. to 11 p.m. on Friday.

"That includes Anderson Cooper topping Tucker in the demo at 8 P.M. At 7 P.M, Fox's woes continued as Erin Burnett more than doubled The Story in the demo (563,000 to 253,000).

"CNN also beat Fox News across the board in daytime (9 AM to 4 PM), finishing first in both the key 25-54 demo (382,000) and total viewers (1.719 mill)," Baragona tweeted.

"Fox News finished third in total viewers (1.511 mill), just behind the 1.528 mill from MSNBC."

Overall, CNN won the demo on Friday primetime with 573,000 viewers. Fox News came in second with 464,000 and MSNBC third with 435,000.

Elsewhere, CNN also saw a surge in ratings during their early evening show The Situation Room, which saw 512,000 viewers aged 25-54 at 5 p.m. on Friday, overtaking Fox's The Five, which was watched by 402,000 viewers in the key demographic.

However, Fox News and Carlson still outperform CNN and MSNBC in terms of overall viewing figures across all ages throughout the day.

On Friday, Carlson was the most-watched primetime show with more than 3.6 million viewers, with AC360 attracting 2.3 million in the same time slot and All In with Chris Hayes on MSNBC watched by 2.4 million.

In the 9 p.m. slot, The Rachel Maddow Show was the most-watched show and second most-viewed show of the day after attracting 3.5 million viewers overall.

Hannity's special on Fox was watched by more than 3 million, with CNN's Cuomo Prime Time watched by 2.5 million.

Tucker Carlson
Fox News host Tucker Carlson discusses 'Populism and the Right' during the National Review Institute's Ideas Summit at the Mandarin Oriental Hotel March 29, 2019 in Washington, DC. Chip Somodevilla/Getty