'Game of Thrones' Gets Premiere Date For New Season

Jon Snow on Game of Thrones
Jon Snow on Game of Thrones Helen Sloan/HBO

After a bizarre marketing stunt, the premiere date for season seven of 'Game of Thrones' was finally announced. Winter might actually, finally, come on July 16, 2017.

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About that marketing stunt: HBO posted a Facebook Live video showing a block of slowly melting ice in what looks like a castle basement, telling fans to comment "fire" to trigger flames to shoot at the block, eventually revealing the season's release date.

GoT FB Live: Fear The Winter

Almost there Game of Thrones fans. Comment FIRE or DRACARYS to reveal the #GoTS7 date.

Posted by Game of Thrones on Thursday, March 9, 2017

Unfortunately, it didn't work very well. The feed cut in an out over the course of the next hour, before the premier date was finally revealed.

Season seven will be the penultimate season of the show. Not much has been revealed about what's to come in Westeros, but it's a safe bet there will be a whole lot of beloved characters dying terrible, violent deaths. "We've known the end for quite some time and we're hurtling towards it," showrunner David Benioff told Deadline last June. "The pieces are on the board now. Some of the pieces have been removed from the board and we are heading toward the end game."

So: Who will get brutally murdered? Will Winter finally come? You might find out this summer. And hey, you didn't even have to watch a block of ice melt for an hour.