Grammys Ratings Nearly Eclipsed by BTS Live Video as Over 10 Million Watch K-Pop Group

BTS faced a disappointment at this year's Grammys when they lost out in the Best Pop Duo/Group Performance—but the views on one of the K-pop superstars' live videos has come close to eclipsing the ceremony itself.

The dedicated BTS fans, known as the Army, made the phrase 'Scammys' trend online, as they lamented the group's snubs.

The band, who is bade up of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, was nominated in the category for their track "Dynamite" but lost out to Lady Gaga and Ariana Grande who won for their collaboration on "Rain on Me."

BTS shared a video of them reacting to the announcement that they lost on Twitter and added "that moment," with two crying laughing emojis.

The group also posted a 17-minute live video on the platform VLive that has been viewed more than 10 million times—nearly matching the 12.6 million who tuned into to watch the premiere of the ceremony itself.

WOW 12.6 Million of you tuned in to watch the #GRAMMYPremiere Ceremony! ๐Ÿ˜ณ โ™ฅ๏ธ ๐ŸŽถ

Catch the rest of the #GRAMMYs live on @CBS

— Recording Academy / GRAMMYs (@RecordingAcad) March 14, 2021

A tweet from the official Grammy's Twitter account confirmed that 12.6 million people tuned in to watch the award show which saw performances from Dua Lipa, Doja Cat and BTS themselves.

The group performed live during the show, from a set in Seoul, South Korea. But it is noteworthy that a 17-minute clip of the band managed to rake in nearly as many views in such a short time compared to the whole two-hour show.

BTS' live video was dedicated to their fans and featured a banner on the wall reading "'Thanks Army' with a bright, red heart in the middle.

"I'm happy whenever we do award shows because it also shows ARMYs that we are making something together. Member said this stage will stay forever," Jin said in the video, per the Hindustan Times. "We will work hard so that we can come back to Grammys next year. So ARMYs, please help us one more time!"

They told their fans from the red carpet: "We really want to see ARMY now and I'm sure ARMY are feeling the same emotions that we're feeling."

They added to E!: "So we'll be back with even greater music and good performances, even better music. We'll work hard for this next year as well and then we'll be back with great music and great performances that you can look forward to."

์—ฌ๋Ÿฌ๋ถ„ ์ด์‹œ๊ฐ„๊นŒ์ง€ ๊ฐ™์ด ํ•ด์ฃผ์‹ ๋‹ค๊ณ  ๊ณ ์ƒํ•˜์…จ์Šต๋‹ˆ๋‹ค! ์‘์›ํ•ด์ฃผ์…”์„œ ๊ฐ์‚ฌ๋“œ๋ฆฌ๊ณ 
๋•๋ถ„์— ์ด๋ ‡๊ฒŒ ๋ง๋„ ์•ˆ๋˜๋Š” ๊ฒฝํ—˜์„ ํ•ด๋ณด๊ธฐ๋„ ํ•˜๋„ค์š”. ์ง„์‹ฌ์œผ๋กœ ๊ฐ์‚ฌ๋“œ๋ฆฌ๊ณ  ํ–‰๋ณตํ•ฉ๋‹ˆ๋‹ค ์•„๋ฏธ์—ฌ๋Ÿฌ๋ถ„ ! ์‚ฌ๋ž‘ํ•ฉ๋‹ˆ๋‹ค#JIMIN pic.twitter.com/CPRJQDeHTq

— ๋ฐฉํƒ„์†Œ๋…„๋‹จ (@BTS_twt) March 14, 2021

Group member Jimin also took to Twitter and shared a selfie with the caption: "Everyone, you've worked hard staying all this time to be together with us! Thank you for cheering us on, and it's thanks to you all that we've been able to have this unimaginably special experience. I want to thank you, truly, and I'm happy, ARMY ! I love you."

Ratings for the Golden Globes last month on NBC fell more than 60 percent from the 2020 ceremony while and last year's Grammy's in pre-pandemic 2020 drew its lowest ratings in history.

BTS
RM, Jimin, Jungkook, Jin, J-Hope, Suga, and V of BTS perform onstage during the 63rd Annual GRAMMY Awards broadcast on March 14, 2021. Scammys was trending on Twitter after BTS failed to win the award the group was nominated for. Theo Wargo/Getty Images for The Recording Academy