Gwyneth Paltrow's Vagina Candle Makes a Comeback in Uber Eats Super Bowl Ad

Actress Gwyneth Paltrow gave her highly controversial "This Candle Smells Like My Vagina" candle a taste in the new Uber Eats commercial that will air during this year's Super Bowl.

Super Bowl Sunday is one of the biggest days of the year, drawing in millions of viewers each game. In 2021, over 96 million viewers watched the Tampa Bay Buccaneers win the Vince Lombardi Trophy against the Kansas City Chiefs. Even when the game isn't on, many stay tuned to the ads and having a prime commercial spot during the big game doesn't cheap. Last year, companies had to pay over $5 million for 30 seconds of air-time. Now, Uber Eats is getting in on the action.

Uber Eats is a multi-billion dollar company where anyone can download the app and get a variety of things delivered straight to their door. From convenience stores, to fast food restaurants, almost anything can be delivered.

That aside, the food delivery company is no stranger to having celebrities star in their commercials. Last year, they reunited Mike Myers and Dana Carvey in a Wayne's World-inspired ad reminding everyone to support their local restaurants. Rapper Cardi B also made a special appearance. This year, it's Paltrow's candle in the spotlight.

Back in 2020, Paltrow released a variety of candles, but one stood out the most: "This Candle Smells Like My Vagina." When it first went on the market for $75, it sold out quickly, but is now back in stock. The scent can be described as, "funny, gorgeous, sexy, and beautifully unexpected," according to the official Goop website. Goop is a health and wellness company that was founded by Paltrow.

In the quick commercial posted to YouTube on February 2nd, Paltrow is seen on her couch, curious enough to take a bite out of her own candle. "This candle tastes funny," she says. "Not bad, but funny."

Their newest ad campaign, "Uber Don't Eats," explains that not everything you get delivered on the app is edible. The commercial will be released in full on Sunday, February 13th.

The company also released 2 other teasers on their YouTube channel. The first one features The Daily Show host Trevor Noah hesitantly eating a small bite of deodorant in a 16-second clip.

Another reveals The White Lotus star Jennifer Coolidge — the longest teaser uploaded at 30 seconds — eating purple lipstick. "It tastes like purple," she says in the video. Coolidge also taste-tests a makeup brush. "I love this," she says. "Oh my God!"

Super Bowl LVI will begin at 6:30 p.m. EST / 3:30 p.m EST on NBC and streaming on Peacock.

Gwyneth Paltrow
In Uber Eat's new Super Bowl ad, Gwyneth Paltrow is seen eating her "This candle smells like my vagina" scented candle. Frazer Harrison/Getty Images