Exactly How Much Do Super Bowl Ads Cost?

Super Bowl LVI between the Cincinnati Bengals and the Los Angeles Rams will take place this Sunday (February 12) at the SoFi Stadium in suburban Los Angeles. If you aren't one of the 70,000 fans watching at the stadium, you can catch the entire game via NBC and Paramount+.

Not only is this set to be a game to remember, but NFL fans can also expect to see some memorable ads between the game. But, exactly how much do Super Bowl ads cost?

Newsweek has everything you need to know.

How Much Do Super Bowl Ads Cost?

To put it bluntly, crazy amounts of money are how much Super Bowl adverts cost. But, the best thing for audiences is, advertisers are more than happy to pay millions for a high-profile spot in the 80 to 90 slots available.

At the moment, the official cost for Super Bowl 56 has not been announced by NBC, but back in January 2022, NBC Sports Group shared that spots for the Super Bowl were selling quickly at $6.5 million for just a 30-second advert.

Newsweek has reached out to NBC for comment.

This year is the most expensive Super Bowl ad price in NFL history. In 2021, when the Super Bowl was hosted by CBS, and in 2020 when it was hosted by Fox, bids for advert spaces reached only $5.6 million.

According to research by Nielsen Media, the price of a Super Bowl Ad has increased every year since the first Super Bowl in 1967.

At that very first game, broadcast by NBC, a commercial cost $37,000. A decade later, the price had jumped to $125,000, followed by $600,000 in 1986 and $1,200,0000 in 1996.

Into the 2000s, prices continued to climb into the millions, reaching $3,800,000 in 2012. Now, a decade later, spots are starting at $6,500,000.

Some of the super bowl commercials in the past have been hard to forget and have become a cultural phenomenon in their own right.

For example, Cindy Crawford's 1992 Pepsi commercial, where she stepped out of a red Lamborghini in white swimsuit and denim shorts, drinking a can of Pepsi has become a classic, and Apple's 1984 ad, aptly titled "1984" saw George Orwell's novel of the same name brought to life and drew a whole load of good and bad attention.

For many companies advertising this year, they are hoping 2022 follows suit.
Already several companies have released their 2022 commercials.

Scarlett Johansson and Colin Jost star in Amazon Prime's ad about Alexa whilst Demi Moore and Mila Kunis get together to poke fun at the fact they "have a lot in common" at a high school reunion to advertise AT&T Fiber.

Idris Elba stars in Booking.com ad, where he calls on his "legendary spokes-blokes" for advice, and Budweiser's iconic Clydesdales (and cute dog companion) are back to promote the refreshing beer.

You can catch a few of the adverts below:

The Super Bowl LVI kicks off at 6.30 p.m. ET on NBC.

Super bowl 2022 ads
Randon Allen #8 and Joe Burrow #9 of the Cincinnati Bengals during practice in preparation for Super Bowl LVI at UCLA's Drake Stadium on February 09, 2022 in Los Angeles, California. The Bengals will play against the Los Angeles Rams in Super Bowl LVI on February 13. Ronald Martinez/Getty Images