The Items Most Purchased on Amazon This Year

Based on a list released by Amazon about their top selling products, 2021 is the year that Americans want to be social again and forget all about the antisocial days at home during 2020 lockdowns.

The trend in customers choices when it comes to items they are purchasing in 2021 is related to the gradual lifting of travel and social restrictions.

The most purchased items are party decorations but purchases of dresses and tuxedos have tripled in the last year. Luggage sales are also up a whopping 460 percent and teeth-whitening toothpaste sales are climbing.

Amazon's latest year-over-year shopping data provides a snapshot of what Americans are doing now compared to last year and if in 2020, the year of the COVID-19 pandemic, purchases of sweats, leggings, and all things athleisure spiked. In 2021 interest in entertainment-related items, beauty products, and formalwear has increased.

Here are the most purchased items on Amazon so far in 2021.

Summer entertaining, weddings, and events

According to Amazon these events are very present in the mind of their customers and Amazon wedding registry gift giving has more than doubled this year compared to 2020.

Among the top gifted registry items we find an electric pressure cooker:

  • Instant Pot
Instant Pot Duo 7-in-1 Electric Pressure Cooker
Among the products Amazon customers have been purchasing the most, we find this electric pressure cooker.

Event and Party Supplies

Event and party supply sales more than doubled year-on-year as of April 2021, with tableware and party decorations among the top-selling product categories. It shows that Americans are ready to be sociable again after the lockdown.

Top event and party supply products include among others:

  • Hallmark Black Gift Box
Hallmark 7'' large black gift box
Top event and party supply products of 2021 include this Hallmark 7'' large black gift box
  • Beistle Cow Print Cowboy Hat
Beistle Cow Print Cowboy Hat
Event and party supply sales more than doubled year over year as of April 2021 and this cow print cowboy hat is a top-seller in 2021

Outdoor Furniture

In regards to outdoor furniture, Amazon says that "sales nearly doubled year-on-year as of the first quarter of 2021," with trending topics including lounge and deep seating chairs and outside dining and bar tables.

Below we include two of the top best seller's in this section:

  • Keter Bar Table With 7.5 Gallon Beer and Wine Cooler
Keter Bar Table With 7.5 Gallon Beer
One of the most purchased items in 2021 has been this Keter Bar Table With 7.5 Gallon Beer and Wine Cooler
  • Blackstone 4-Burner Flat Top Gas Grill
Blackstone 4 Burner Flat Gas Grill
Grilling product sales are up 70% year over year, says Amazon.

Clothes

As people prepare for more indoor and outdoor interactions, Amazon customers are embracing dressing up for new occasions and the sales of skirts, dresses, dress shirts, suits, and tuxedo sales have more than tripled in March and April of 2021, compared to the same months in 2020. A top seller includes this lace fit and flare minidress.

  • ASTR The Label Women's Sleeveless Lace Fit & Flare Midi Dress
ASTR the label Women's Sleeveless Lace Fit
Customers are saying about the dress; I LOVED this dress. I got it for my COVID bridal shower. All stores in my city were closed, so I took a shot. It’s now easily one of my favorite dresses.Clothes sales more than tripled in March and April 2021

Teeth Whitener

Amazon sales of toothpaste, whiteners, and mouthwash are up 66 percent in April 2021 compared to January 2020. One of the oral care products customers have been purchasing the most include a dry mouth lozenge:

  • ACT Dry Mouth Lozenge
ACT Dry Mouth Lozenges
This dry mouth lozenge is a top seller in the oral care.

Curling Irons

Having a sleek appearance is important whether working outside the house or from home as many workers are doing video-calls on a daily basis. Curling Irons are up 30 percent year-on-year. A top sellers among curling irons includes a hair waver that promises beachy waves.

  • Bed Head A-Wave-We-Go Adjustable Hair Waver for Multiple Waves
Bed Head Wave Artist Ceramic Deep Hairwaver
Curling iron sales have increased and this ceramic deep hair waver for beachy waves is one of the top sellers.

Skin Care

Subscribe & Save sales for skin care products increased by more than 38 percent year-on-year as of April 2021. Among the most purchased by customers we find:

  • Proactiv 3 Step Acne Treatment
Proactiv Acne Treatment
Proactiv 3 Step Acne Treatment is a best seller in skin care.
  • Aquaphor Healing Ointment Moisturizing Skin Protectant
Aquaphor Moisturizing Skin Protectant
Accoring to aAmazon Subscribe & Save sales for skin care products increased by more than 38% year over year as of April 2021 Aquaphor Moisturizing Skin Protectant

Athleisure

In March and April of 2021, athleisure category sales increased by more than 50 percent year-on-year. Among the most popular we find:

  • Carhartt Men's Midweight Sleeve Logo Hooded Sweatshirt
Carhartt Men's Midweight Sleeve Logo Hooded Sweatshirt
Customers are purchasing sweatshirts like this hooded one which is an Amazon top seller.
  • Onzie Women's High Rise Bike Shorts
Onzie Women's High Rise Bike Shorts
Within the athleisure category, top categories include athletic bottoms (more than a 40% increase).

Travel

As U.S. states reopen to visitors and some Americans are also traveling abroad, Amazon shopping trends show that customers are definitely ready to venture out.

Luggage sales are up more than 460 percent year-on-year and one of the most popular luggage items sold was made by Samsonite.

  • Samsonite Omni Expandable Luggage with Spinner Wheels
Samsonite Omni PC Hardside Expandable Luggage
Amazon says that 'travel is on the brain. Amazon shopping trends show that customers are gearing up to get out of the house and explore again'.

Swimwear

Swimwear sales have more than doubled year-on-year as of March and April 2021, and sunscreen and bronzers sales increased by 70 percent year-on-year as of April 2021. These are two of the products customers purchased the most.

  • RUUHEE High-Waisted Bathing Suit
RUUHEE Women High Waisted Bathing Suit
Customers are particularly loving this high waisted string 2 piece bathing suit
  • Kanu Surf Barracuda Swim Trunks
Kanu Surf Men's Barracuda Swim Trunks
This is one of the swim trunks most purchased by Amazon customers in 2021.

Kids Car Seats and Strollers

Amazon has confirmed that kids car seat sales are up by 70 percent and sales of strollers are up by 50 percent year-on=year as of April 2021. Best-selling car seats and strollers trending now include:

  • Graco Tranzitions 3 in 1 Harness Booster Seat
Graco Tranzitions Booster Seat
Let's not forget the kids, car seat sales are up by 70%
  • Graco DuoGlider Double Stroller
Graco DuoGlider Double Stroller
This double stroller is one of the most purchased items by Amazon customers in the baby products section

Outdoors

Camping product and outdoor living sales have gone up by more than 130 percent year-on-year as of April 2021, according to Amazon. Top products include this folding table :

  • Lifetime Camping and Utility Folding Table
Adjustable Craft Camping and Utility Folding Table
One of the most purchased items for the outdoors by Amazon customers

Athletic sports

Athletic sports apparel sales increased by more than 40 percent year-on-year as of March and April 2021.Top products include a sports bra:

adidas Girl's Big Gym Sports Bra
A best seller in the Athletic sports section.

Cargo management

Cargo management, exterior accessories, and recreational vehicle care sales more than doubled year-on-year as of April 2021.Among one of the items customers purchase the most we find an automatic portable compressor kit.

  • Viair 40047 400P-RV Automatic Portable Compressor Kit

Customer needs and desires will no doubt continue to shift in the coming months as we enter a new season and the year comes to an end.

Viair Automatic Portable Compressor Kit
Vehicle care sales more than doubled and this Viair Automatic Portable Compressor Kit is a favourite among Amazon customers.