Lincoln Project Asks Hispanic Voters Who Believed in Trump to Think About Loved Ones Lost to Virus

In its latest advert in Spanish, the Lincoln Project has appealed to Hispanic voters and communities for them to remember the "incalculable impact" that the "bad handling" of the coronavirus pandemic has had on them.

The anti-Trump group has published a new video targeting Hispanic voters, whose turnout has been reported to be able to swing six battleground states including Florida, Arizona and Texas.

"We all know that coronavirus is lethal, even more lethal for the Latin community. Trump knew since January," the ad's narrator starts, showing statements the president made early in the pandemic in which he diminished the impact of the virus, saying it was something similar to the flu.

El mal manejo de la pandemia COVID-19 ha tenido un impacto incalculable en las comunidades Hispanas de nuestro país. Eso es porque estamos #UnidosContraTrump. pic.twitter.com/oq6qQ0prJN

— The Lincoln Project (@ProjectLincoln) September 28, 2020

The American Public Media Research Lab recently released research showing the mortality rate for COVID-19 among Latinos is 3.3 times higher compared to white Americans.

APM also states that 1 in 1,540 Latino Americans has died from COVID-19 in the United States.

"We believed him. We believed him and our loved ones died alone. We believed him and our people lost their jobs. We believed him and lots of our small businesses closed. We believed him and lots of us lost our homes," the ad continues.

"How much longer must we trust in someone who lies to us and that isn't ready for a crisis of this size," the ad's narrator says while showing a picture of a woman with a mask that reads, in Spanish, "Trump lies, people die."

The narrator then appeals to those watching to "vote with reason," saying that "we must vote for Biden in November."

The Trump campaign has been contacted for comment.

The first ad Lincoln Project did in Spanish was part of a dual-language campaign in August, targeting Puerto Ricans in Florida and Latino voters in Arizona and Texas who had suffered the consequences of Hurricane Maria and subsequent tremors.

That ad invoked the 3.5 million citizens who lived in Puerto Rico and were left devastated by the hurricane, causing many to flee to Florida. The ad said that Trump's response was to question the mounting death toll that reached into the thousands, casting his statement "as lies and disrespect."

The Lincoln Project's initiative to engage with Latino voters would continue with new ads in new markets, the group told Newsweek then.

In July, the Lincoln Project collaborated with Chicano cartoonist and artist Lalo Alcaraz, who drew a cartoon of Trump holding a rally for MAGA-hat wearing fictionised coronavirus images, as if they were voters, in states where the virus was surging like Florida and Arizona.

Latinos Ruth Bader Ginsburg
Members of CASA, an advocacy organization for Latino and immigrant people, hold up white roses in honor of Associate Justice Ruth Bader Ginsburg as her flag-draped casket rests on the Lincoln catafalque on the west front of the U.S. Supreme Court September 23, in Washington, DC. The anti-Trump group Lincoln Project has targeted Latinos and HIspanics in its new ad. Chip Somodevilla/Getty Images