Lincoln Project Clones Billboard for Mar-a-Lago Which Trolls Ivanka Trump and Jared Kushner

A Lincoln Project billboard in New York City which condemns Ivanka Trump and her husband Jared Kushner over their coronavirus response, has been replicated in President Donald Trump's home base of Florida.

The latest swipe at Trump by the group of former Republican political consultants aiming to be the scourge of his re-election campaign saw the unveiling of billboards in Times Square on which the smiling faces of the presidential advisers peer out.

It carries a quote allegedly made by Kushner, reported by Vanity Fair, referring to New Yorkers dealing with COVID-19.

It shows Kushner above images of body bags with the quote: "People are going to suffer and that's their problem." On the left is Ivanka Trump pointing to the coronavirus death tolls both nationally and in New York City. An attorney for the couple says that ads are "false, malicious and defamatory" denied that Kushner made the comment and has threatened to sue.

In response, a lawyer for the Lincoln Project wrote this week that it "will not be intimidated by such empty bluster" and warned that "Mr. Kushner and Ms. Trump will hear more from the Lincoln Project soon."

The next round in the fight over the concept is taking place outside the Trump South Florida compound in Mar-A-Lago in which a digital installation with the same message will be on a boat until Sunday afternoon.

The so-called "Javanka" artwork will then sail back to Miami where it will be on display on other boats throughout the election, Florida Politics reported.

Ron Steslow from the Lincoln Project told the news outlet the project was a part of a series of "psy ops" attacks which were aimed at the "friends and family" of the president, as well as New Yorkers wintering in South Florida.

The Sunshine State is key to the election race, with the latest polling Biden narrowly ahead of Trump by 1.2 percentage points, 48.4 to 47.2, according to Real Clear Politics.

On Friday, Steslow taunted the couple, saying that the Lincoln Project would reject demands for the New York billboards to be taken down. He tweeted: "They threatened to sue @ProjectLincoln for 'enormous' sums. In honor of their demands, here is the boat we hired, on its way to Mar-A-Lago. And our digital billboard truck circling Trump Tower in NYC."

In New York, the Trump Tower installation will be on display over the weekend between 10 p.m. to 6 a.m., and from 7 a.m. to 3 p.m. on Monday and Tuesday, Florida Politics reported.

Newsweek has contacted the Trump campaign for comment.

Lincoln Project billboard
A Lincoln Project billboard in Times Square criticizes Ivanka Trump and her husband Jared Kushner. The billboard has been cloned for Mar-a-Lago, Florida. TIMOTHY A. CLARY/Getty Images