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By Dan Cody
Digital Media Reporter
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A nationwide boycott of Walmart is now underway, with organizers urging consumers to halt all purchases from the retail giant through April 14.
The weeklong nationwide boycott of Walmart, which began on Monday, April 7, is organized by The People's Union USA, and targets Walmart's rollback of diversity, equity and inclusion (DEI) initiatives, with a broader push to challenge corporate influence through coordinated economic resistance.
The protest marks another flashpoint in the growing wave of consumer activism across the United States following the reelection of President Donald Trump.
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The effort follows the Trump administration's January executive order banning DEI programs for federal employees, a move that triggered a wave of reversals among major corporations, including Walmart and Target.
Walmart drew criticism last November when it chose not to renew its five-year commitment to a racial equity center created in the wake of George Floyd's killing.
The company also ceased participation in workplace inclusion benchmarks such as the Human Rights Campaign's Equality Index.
How Long Does the Boycott Last?
The current boycott runs from April 7 to April 14, but it is not expected to be the last. The People's Union USA has announced additional protest dates, including a second Walmart boycott scheduled for May 20–26. Other corporations slated for future action include Amazon (May 6–12), Target (June 3–9), and McDonald's (June 24–30).
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The boycott extends beyond Walmart's physical retail locations. Organizers are calling for a pause on spending across its entire business ecosystem—including pharmacy and health services, and subscription services like Walmart+.
John Schwartz has emerged as a prominent voice behind a broader campaign of coordinated economic protests. His group previously organized a 24-hour economic blackout on February 28 targeting Amazon, Walmart and Target.
In an email shared with Newsweek, Schwartz said, "We're boycotting Walmart because they've become the symbol of everything that's wrong with corporate power in this country... Our mission is simple, we want these corporations to start paying their fair share of taxes so the American people can finally be relieved of the burden of federal income tax."
Which Products Are Affected by the Boycott?
The People's Union USA has published a detailed list on its website urging participants to avoid a wide array of Walmart products and services throughout the weeklong protest.
The boycott includes the following:
Retail Stores
Including:
- Walmart (in-store)
- Walmart Supercenter
- Walmart Neighborhood Market
Online Platforms
Including:
- Walmart.com
- Walmart Grocery App
- Walmart Marketplace
Private Label Brands
Including:
- Great Value (groceries and household)
- Equate (health and personal care)
- Mainstays (home goods and furniture)
- George (clothing)
- Parent's Choice (baby products)
Pharmacy and Health Services
Including:
- Walmart Pharmacy
- Walmart Vision Center
- Walmart Health Clinics
Financial Services
Including:
- Walmart MoneyCard (Green Dot Bank)
- In-store check cashing, bill pay and money transfers
Warehouse Clubs
Including:
- Sam's Club (and all Sam's Club gas stations)
Subscription Services
Including:
- Walmart+ (free delivery, fuel discounts, scan-and-go shopping, etc.)
Grocery Delivery and Pickup
Including:
- Walmart InHome Delivery
- Curbside pickup
- Any grocery order fulfilled by Walmart
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