Nike Sneakers Face Recall as Company Spells Its Own Name Wrongly

Nike is facing demands for it to recall its new sneakers after Greeks accused the brand of cultural appropriation. The new shoe is dedicated to the brand's namesake, the Greek Goddess of Victory, but Nike has spelled the name wrongly.

Nike unveiled the new Air Force 1 Low shoes earlier this week. The white shoes feature angel wing-like covers on the tongues and a definition of Nike's name on the insoles.

The back of the shoe features embroidery that appears to say "NIKE Air," with "NIKE" written using letters from the Greek alphabet. But Greek speakers have pointed out that the writing does not read "NIKE," but instead says: "PIKS."

A petition has accused Nike of cultural appropriation and is "asking Nike to preserve and respect the Greek culture and history by accurately using the Greek alphabet when writing and referring to the Goddess NIKE."

The petition calls on supporters to: "Join together to advocate and preserve Greek culture and history now!"

One supporter of the petition said: "The name should be spelled correctly. Stop using the Greek language in this incorrect form, it has nothing to do with the Goddess Nike. Stop bastardizing the Greek language. The Goddess Nike should be spelled properly, don't mock my cultural heritage."

Another said: "NIKE! You either do something like this right or NOT at all! ΠΙΚΣ is just vulgar! It is pronounced "PIKS" in Greek! Please, please, please correct the spelling of this important word "ΝΙΚΗ"!"

Zoe Gardner, policy advisor for the Joint Council for the Welfare of Immigrants expressed her outrage on Twitter and said: "Oh I cannot contain it. These make me so mad.

"I know it doesn't matter, only an idiot would wear shoes that say 'piks' in Greek letters and think it said Nike and I shouldn't care what shoes idiots wear but my GOD IT MAKES ME SO MAD. THERE'S 11 MILLION GREEK PEOPLE. ASK ONE."

On Twitter, writer David Patrikarakos said: "I really need to understand the process here. I get that it sort of *looks* like the word Nike. So 1. What happens here? Someone googles 'Greek letters' and then just hopes for the best? 2. How does it pass through the corporate chain without someone actually checking? Anyone?"

Greek-American singer Ioanna Gika said: "Huh? That's not how you spell Nike in Greek. The Greek letters you used would be pronounced 'PIKS.' Nike is a Greek goddess, and your company is named after her, so maybe try spelling the name correctly, Nike."

Newsweek has contacted Nike for comment.

Nike Greek Goddess of Victory Shoes
Nike is facing demands for it to recall its Goddess of Victory shoes after Greeks pointed out that Nike has spelled its name wrong. Nike