President Donald Trump Campaign Manager Brad Parscale Promises 'Bigger, Better, Badder' Race in 2020

During a Sunday interview on NBC's Meet The Press, the manager of President Donald Trump's 2020 reelection campaign promised "a bigger, better and badder" race than the surprising political upset that rocked Washington in 2016.

Brad Parscale, promoted from the digital media director title he held in the last general election, mostly outlined strategy during the interview and spoke in generalities about how the Trump campaign would approach the 2020 race.

"This time we're not out there trying to prove we can do something," Parscale, whose first foray into professional politics was Trump's 2016 campaign, said. "The president's proved he has done it and now we just have to deliver what he's done."

Trump will also have the backing of the Republican establishment, since molded in his image, along with its war chest and data operation—resources the campaign didn't have when it locked down the electoral college but lost the popular vote by a dizzying 2.9 million votes.

At one point, the Kansas native told host Margaret Brennan that the Trump campaign hoped to corral up to 1.6 million volunteers—a huge uptick compared to the roughly 700,000 the campaign had in 2016.

5: Brad Parscale, then digital director for the Trump campaign, arrives at Trump Tower, November 15, 2016 in New York City. He will serve as the campaign manager for Trump's incumbency bid in 2020. rew Angerer/Getty Images

Asked what it was it was like working in Washington D.C., as a political outsider—a "disruptor," as he and Brennan termed it—Parscale, 43, said it "changed him."

"I have a lot less faith in the system; you really don't understand how swampy it is until you get here," he said, invoking one of Trump's favored phrases.

Parscaler later defended some of the more controversial efforts the Trump administration used to gin up support in the past.

During the historically lengthy government shutdown that stretched from the end of 2018 through the first month of 2019, the campaign infamously asked supporters to pay to "send a brick" to Speaker of the House Nancy Pelosi and Senate Minority Leader Chuck Schumer. The brick replica, made of foam, was ostensibly a symbolic gesture of support for building Trump's promised border wall but roiled critics with its more sinister implications.

Parscale lauded that particular move, even though the shutdown ended with the president failing to obtain any additional Congressional funding for his border wall.

"Oh, that one was great," he said, when asked about the fundraising effort. "You know, a campaign like that could raise three or four million dollars."

"This is a way that they got to buy a foam brick and get it labeled with their name and sent to Nancy Pelosi's office and say, you know, build the wall," Parscale continued. "It's a way for [people] somewhere in the middle of Nebraska, who's you know, so far from the system but wants to be involved."

The looming campaign's consumerist-based appeal should come as no surprise. Trump found success with his MAGA hats, now seen by many as a controversial symbol of support for his policies. The campaign also takes Trump's tweets and plasters them on mugs, magnets and other household wares.

"This president has changed the game in way of merchandise, rallies—the entire experience of being part of the political movement," Parscale opined.

Parscale later credited his boss with being the brains and driving force behind the operation.

"I always explain it like this: He is the captain of the ship," Parscale said. "He is the engineer of the Trump train. He is the campaign manager, the communications manager, the finance director, the coalition's director, all things. My job is to be the Trump conductor."

In order to keep that Trump train on the rails, it will have weather opposition from a crowded field of hopefuls vying for the Democratic nomination.

It's still far too early to tell whom it could be, but former Vice President Joe Biden and Senator Bernie Sanders are leading early polling, with Senators Kamala Harris, Elizabeth Warren and South Bend, Mayor Pete Buttigieg rounding out top contenders.

Watch the full interview here.