Don't go looking for R. Kelly's "Bump n' Grind" on Spotify's R&B playlists, because the song won't be there.
Actually, Spotify users shouldn't expect to hear any R. Kelly song on any of Spotify's curated playlists going forward. The music-streaming giant stripped Kelly's hit singles, deep cuts and features from its flagship playlists like RapCaviar, Discover Weekly and Are & Be. His music was also removed from the company's other genre and mood-based playlists.
Spotify said that it would no longer promote the 51-year-old singer's music, but fans will still be able to stream his music independently.
"We are removing R. Kelly's music from all Spotify owned and operated playlists and algorithmic recommendations such as Discover Weekly," Spotify said in a statement released Thursday. "His music will still be available on the service, but Spotify will not actively promote it. We don't censor content because of an artist's or creator's behavior, but we want our editorial decisions—what we choose to program—to reflect our values. When an artist or creator does something that is especially harmful or hateful, it may affect the ways we work with or support that artist or creator."
Damn! They even took down R. Kelly gospel LP... Kudos Spotify
— Steve Wilson (@istevewilson) May 10, 2018
The move follows the recent #MuteRKelly campaign launched last month after a woman came forward with sexual abuse accusations against Kelly. Two other women came forward last week with sexual misconduct charges against the singer, including claims regarding his alleged "sex cult." Their accusations are the latest against the musician, whose full name is Robert Sylvester Kelly, and such allegations go back 24 years.
Removing Kelly's music came after Spotify enacted a new policy regarding hate content and hateful conduct. "When we look at promotion, we look at issues around hateful conduct, where you have an artist or another creator who has done something off-platform that is so particularly out of line with our values, egregious, in a way that it becomes something that we don't want to associate ourselves with," Jonathan Prince, Spotify's vice president and head of content and marketplace policy, told Billboard Thursday.
"So we've decided that in some circumstances we may choose to not work with that artist or their content in the same way—to not program it, to not playlist it, to not do artist marketing campaigns with that artist," he continued.
Kelly, a multi-platinum Grammy winner who has released 17 studio albums over the course of his career, is the first artist to be affected by Spotify's new policy.
Rapper XXXTentacion, who was often featured on Spotify's RapCaviar, was also removed from all of the streaming service's playlists on Thursday. The 20-year-old is facing charges in Florida for aggravated battery of a pregnant woman, along with witness tampering.