Ralph Lauren to Produce Face Masks and Isolation Gowns as Fashion Brands Respond to COVID-19 Pandemic

Ralph Lauren will produce 250,000 masks and 25,000 isolation gowns to help with COVID-19 efforts.

The fashion house is also donating $10 million to various charities, including the World Health Organization COVID-19 Solidarity Response Fund, to assist with its response to the coronavirus outbreak.

Ralph Lauren, Executive Chairman and Chief Creative Officer, said in a statement: "At the heart of our Company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. In the past weeks and months, that spirit has never wavered.

"We believe that no matter who you are or where you are from, we are all connected. That is why we are taking significant action to help our teams and communities through this crisis."

Patrice Louvet, President and Chief Executive Officer at Ralph Lauren, added: "We recognize that this is an unprecedented, multifaceted crisis which demands different responses for different needs in different places. That is why we are funding multiple activities to support our teams, our partners and our communities around the world."

Ralph Lauren
A Ralph Lauren store in Beverly Hills, California. Ralph Lauren said it would donate $10 million to various charities in response to the coronavirus pandemic. Gregg DeGuire/Getty

Other fashion brands including Louis Vuitton, Canada Goose, Gap, and Crocs have also committed to helping the global response to the pandemic.

LVMH, owner of Louis Vuitton, will use its perfume production lines to produce hand sanitizer, as the product faced a shortage in France. The gel will be given to French health authorities free of charge.

Luxury brand Prada has also started producing 80,000 medical overalls and 110,000 face masks, while Gucci will donate €2 million ($2.2 million) to two campaigns and has produced one million facemasks, as will Balenciaga and Yves Saint Laurent. The latter three brands are owned by Kering, which has said it would be producing three million masks.

Canada Goose said it would use its manufacturing facilities to produce medical gear, including scrubs and patient gowns, which it will then distribute to hospitals across Canada.

Gap said it would use its factories to make gowns, masks, and scrubs, while Crocs is giving away its shoes to healthcare workers on the frontline of COVID-19. Healthcare workers can request a free pair of Crocs from its website.

Inditex, which owns Zara, said it would be delivering equipment to Spanish health authorities weekly, and that it would make 300,000 masks, while Mango said it would donate two million masks to hospitals in Spain.

Moncler said it would donate €10 million ($10.9 million) to help build a hospital in Milan with 400 intensive care units and Giorgio Armani donated €1.25 million ($1.4 million) to multiple Italian hospitals and The Armani Group said it would be producing hospital gowns.

World Health Organization advice for avoiding spread of coronavirus disease (COVID-19)

Hygiene advice

  • Clean hands frequently with soap and water, or alcohol-based hand rub.
  • Wash hands after coughing or sneezing; when caring for the sick; before, during and after food preparation; before eating; after using the toilet; when hands are visibly dirty; and after handling animals or waste.
  • Maintain at least 1 meter (3 feet) distance from anyone who is coughing or sneezing.
  • Avoid touching your hands, nose and mouth. Do not spit in public.
  • Cover your mouth and nose with a tissue or bent elbow when coughing or sneezing. Discard the tissue immediately and clean your hands.

Medical advice

  • Avoid close contact with others if you have any symptoms.
  • Stay at home if you feel unwell, even with mild symptoms such as headache and runny nose, to avoid potential spread of the disease to medical facilities and other people.
  • If you develop serious symptoms (fever, cough, difficulty breathing) seek medical care early and contact local health authorities in advance.
  • Note any recent contact with others and travel details to provide to authorities who can trace and prevent spread of the disease.
  • Stay up to date on COVID-19 developments issued by health authorities and follow their guidance.

Mask and glove usage

  • Healthy individuals only need to wear a mask if taking care of a sick person.
  • Wear a mask if you are coughing or sneezing.
  • Masks are effective when used in combination with frequent hand cleaning.
  • Do not touch the mask while wearing it. Clean hands if you touch the mask.
  • Learn how to properly put on, remove and dispose of masks. Clean hands after disposing of the mask.
  • Do not reuse single-use masks.
  • Regularly washing bare hands is more effective against catching COVID-19 than wearing rubber gloves.
  • The COVID-19 virus can still be picked up on rubber gloves and transmitted by touching your face.