Singer Rihanna announced her plans to expand her business empire to include a inclusive lingerie line Monday.
Rihanna, 30, took to Instagram to drop teasers of her upcoming collection Savage x Fenty. The "Wild Thoughts" songstress aims to promote body positivity with her forthcoming collection, available May 11, as she argues "savages come in all shapes and sizes."
savages come in all shapes and sizes!! ya ready? @savagexfenty MAY.11.2018 pic.twitter.com/WsomcmEMzm
— Rihanna (@rihanna) April 29, 2018
In March, it was rumored that Rihanna was reportedly developing a lingerie line with TechStyle Fashion Group, formerly JustFab Inc. The company has worked with high-profile names to bring affordable fashion options to consumers monthly, including Kate Hudson's Fabletics.
Savage x Fenty's website said the lingerie will come in an array of fits, with bra sizes ranging from 32A to 44DDD. As for the underwear options, the website indicated shoppers will be able to choose between XS to 3X. To compare, popular lingerie brands like Victoria's Secret and Aerie don't offer sizes that extend up to 44DDD. Victoria's largest bra size available is 40DDD, whereas Aerie only reaches 40DD.
Rihanna is preparing to shake up the lingerie world, just like she did with the beauty industry in September 2017. Fenty Beauty drummed up $72 million in sales in its debut month. MAC and Too Faced Cosmetics were the only two brands to outpace Rihanna's beauty line, WWD reported. Fenty Beauty grossed higher sales than brands like Kylie Cosmetics, KKW Cosmetics and NYX.
Fenty Beauty's success could be attributed to the brand's promotion of diversity and inclusion. "In every product, I was like: 'There needs to be something for a dark-skinned girl. There needs to be something for a really pale girl. There needs to be something in between,'" Rihanna said at the time. "There's so many different shades. You want people to appreciate the product and not feel like, 'Oh, that's cute, but it only looks good on her.'"
Everyone needs to hear @rihanna talk about why creating inclusive makeup shades is so important. @fentybeauty 👏👏👏 pic.twitter.com/kdzETuhTrQ
— Cat Quinn (@catquinn) September 8, 2017
As of June 2017, Rihanna's net worth stood at $36 million, Forbes reported. This number is likely to skyrocket with the success of Fenty Beauty, Fenty x Puma and her upcoming lingerie collection, Savage x Fenty.
Rihanna's representatives did not immediately return Newsweek's request for comment.
