Sacha Baron Cohen Jokes About Mark Zuckerberg Being 'Naive' Child Spreading 'Nazi Propaganda' at Golden Globes

Sacha Baron Cohen joked that Facebook boss Mark Zuckerberg was a "naive" child who spread "Nazi propaganda" at the 77th Golden Globe Awards on Sunday night.

The star of the Borat film also said Zuckerberg only had "imaginary friends" as he read out what was believed to be a description of Jojo Rabbit—a Golden Globe nominated movie about a German boy called Jojo who has Adolf Hitler for an imaginary friend.

Presenting Jojo Rabbit at the Beverly Hilton Hotel, Cohen said: "The hero of this next movie is a naive, misguided child who spreads Nazi propaganda, and only has imaginary friends. His name is Mark Zuckerberg.

"Sorry this is an old intro for The Social Network. I'm actually talking about Jojo Rabbit."

Sacha Baron Cohen comes for Mark Zuckerberg.

— Complex (@Complex) January 6, 2020

The actor and comedian has previously criticised Facebook and Zuckerberg for allowing political adverts containing false information to be spread on its platform, accusing the CEO of profiting from propaganda.

Responding to an interview in December with Zuckerberg in which he said politicians should not be censored, Cohen tweeted: "No, Mark, it's not that 'complex.' Let me simplify (again): you and Facebook take money from politicians and run their ads—even if they're not true—without fact-checking them."

"That's not democracy, that's you profiting off propaganda," he added.

In a keynote speech at the Anti-Defamation League in November, published in full by The Guardian, the Who is America star said a "handful of internet companies," including Facebook, amounted to "the greatest propaganda machine in history."

"The Silicon Six – all billionaires, all Americans – who care more about boosting their share price than about protecting democracy," Cohen said. "This is ideological imperialism – six unelected individuals in Silicon Valley imposing their vision on the rest of the world, unaccountable to any government and acting like they're above the reach of law.

"It's like we're living in the Roman Empire, and Mark Zuckerberg is Caesar. At least that would explain his haircut."

He further suggested that Facebook would have "allowed Hitler to post 30-second ads on his 'solution' to the 'Jewish problem'," had the website be around in the 1930s.

Cohen's latest jab at Zuckerberg followed a savage opening monologue from the 2020 Golden Globes host and English comedian Ricky Gervais in which he joked about Prince Andrew and Jeffrey Epstein.

The creator of The Office TV series also told nominees not to make political speeches when they won awards, saying they knew "nothing about the real world" and had spent less time in school than the climate activist Greta Thunberg.

Sacha Baron Cohen Golden Globes
Sacha Baron Cohen arrives for the 77th annual Golden Globe Awards on January 5, 2020. Valerie Macon/AFP via Getty Images