Shelter Reveals How They Rebrand Dogs No One Wants to Adopt: 'Makeover'

A shelter has revealed how they rebrand overlooked dogs that no one wants to adopt by giving them a quick makeover.

Hannah Humane shared a clip to her TikTok account, @hannah.humane, where she revealed a pit bull named Bully hadn't found his forever home yet.

Hannah, who hails from Arizona, captioned the clip: "Bubba is in Phoenix Arizona at @mcanimalcare. Adopt this sweet pajama prince!"

The video shows the details of the black-and-white dog, as the on-screen text read: "Rebranding a shelter dog because no one is noticing him. Needs a new name."

@hannah.humane Bubba is in Phoenix Arizona at @mcanimalcare ♬ Supermodel - Jill Sobule

She decides to change it to the more neutral-sounding Bubba. Next up is a photoshoot, as the captions continued: "Photos for social media. Time for a makeover. He picked this I swear."

It shows Bubba dressed in a fetching onesie that has "adopt me" written all over it, while also sporting a fetching headpiece.

"Showing off the new look. Getting lots of attention. Hope this works," the video ended.

Lots of visitors fawned over an excited Bubba, who was at the Maricopa County Animal Care and Control shelter.

The clip, shared at the end of March, has been viewed more than 1 million times and can be seen here.

Hannah shared an update in the comments last month, revealing the plan worked as someone wanted to take Bubba home.

"Update: ADOPTED!" she said, adding: "I believe it happened the same day actually!"

Praising the makeover, Kara & Riley commented: "Love this, it's crazy how a couple cute pics can really change things for them. We foster seniors and love things like this."

Hannah, agreed, replying: "Amazing what a fresh photo can do!"

I Love Shelter Dogs raved: "Nothing is cuter than a pittie in jammies."

Dogrescuemama thought: "This is great!!! New name, new doo!"

Jamie Yerk asked: "How was that first pic not getting any attention. How cute is Bubba."

Eastern Philosophy - TCM remarked: "Names make such a difference! Everyone always wants the pup with the cute name."

The chart below, provided by Statista, reveals popular dog breeds in the U.S.

Infographic: The Most Popular Dog Breeds in the U.S. | Statista You will find more infographics at Statista

My Dog Tribe commented: "You are AMAZING! I need to do this for some of the long term fosters we work with. Thanks for the ideas."

StellaBellaBanana added: "I feel like names like Bully, Shadow, Bane, Shredder, Storm, basically anything that sounds aggressive or shy should just be on a "no use" list for."

Hannah sought to provide an explanation behind the dog's original moniker, saying: "It's rarely the shelter giving out these names. Dogs who are surrendered by families arrive already with names and we generally don't change them."

In the U.S., around 3.1 million dogs are surrendered to shelters each year, figures from the American Society for the Prevention of Cruelty to Animals (ASPCA) show. Around 2 million dogs are adopted, 710,000 are returned to their owners, and 390,000 dogs are euthanized.

Newsweek reached out to @hannah.humane and Maricopa County Animal Care and Control for comment.

File photo of dogs in suits.
File photo of dogs in suits. A shelter revealed how they gave one dog a makeover after no one adopted him. Aleksandr Zotov/Getty Images