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By Melissa Fleur Afshar
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Holiday cards are a cherished tradition, with cheerful family portraits gracing refrigerators nationwide each December. But for Paige Davis, a 33-year-old single woman, this ritual is an opportunity to break stereotypes—and perhaps, find love.
Davis, from Los Angeles, California, who has shared her journey on Instagram under the handle @paigedav, has garnered significant attention for her unorthodox approach to holiday cards. Her post, uploaded on December 17, 2024, features a video compilation of her solo holiday card efforts over the years, which has been liked more than 163,000 times.
"Back in 2022, I had the thought—why do I only receive holiday cards from families?" Davis told Newsweek. "Single people's lives need to be celebrated too.
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"I decided to take back the narrative and turn it into something funny and empowering."
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Davis' holiday cards blend self-deprecating humor with creative flair. Her first attempt in 2022 featured professionally shot photographs and a tongue-in-cheek solicitation for potential suitors.
Recipients were encouraged to display the card prominently in their homes, where it might catch the eye of a future match. Despite sending out 100 cards, no dates materialized.
Undeterred, Davis upped the ante in 2023 by incorporating a charitable component. She raised $2,400 through Venmo donations from her Instagram followers, using the funds to purchase gifts for the Toys for Tots program. In return, contributors received her holiday card. That year, she sent over 200 cards, many to strangers who had donated to her cause.
"I specifically focused on gifts for girls aged 10 to 16," Davis said. "It was so fulfilling to use my card to spread holiday cheer and make a difference."
In her third year of the project, Davis embraced an even more ambitious approach. This year's card featured a witty twist on the traditional holiday card phrase, "From our family to yours," showcasing Davis solo yet again.
This time, she partnered with the Los Angeles Fire Department's Spark of Love gift donation drive, raising $1,800 for gifts for teenage girls in need of support. Her distribution strategy also evolved. Alongside friends and family, Davis sent her cards to dozens of hedge fund companies across the country.
"I figured I could not trust my friends and family to set me up, so why not target a new demographic?" she said. "Hopefully, some secretaries find the humor in it and hang it in their offices."
Davis' efforts have sparked widespread admiration online, with many commenters on her viral post expressing gratitude for her celebration of singlehood during a season that can feel isolating for those without a partner.
"The next hallmark movie but the mom sends the card out without the daughter knowing," one Instagram user said.
Another added: "I love how the text passively aggressively got bigger. I'm here for it."
"There was definitely a part of me that made the video to encourage other singles to send out their own cards," she said. "The holidays are an insanely hard time to be single, and this is my way of bringing levity to a situation that's often uncomfortable."
Her cards have become a highlight for many recipients, with some keeping them displayed year-round. While Davis has not yet found love through her holiday card campaign, she remains steadfast in her mission to normalize singlehood and challenge social stigmas.
"This world was made for couples and families, and I am sick of us single people getting the shaft," she said. "I want the world to look at single people as equals."
Davis is already brainstorming themes for next year's card, and perhaps, as she hopes, the perfect partner might find her through her holiday tradition.
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