From Addison Rae to Charli D'Amelio, Here's How Much Top TikTokers Earn

The popularity of influencers on TikTok has seen many of the platform's top users bag several sponsorship deals and other monetization opportunities.

Here we look at the earnings of some of the most popular TikTok stars, according to data compiled by Forbes and published in August 2020.

The earnings per year listed below are the estimated pre-tax earnings that each of these TikTok users took in from June 30, 2019 to June 30, 2020. The earnings were estimated by Forbes, who spoke to the TikTok stars as well as their agents, managers, marketers and investors, the magazine explained.

Addison Rae

Estimated earnings per year: $5 million

  • TikTok username: @addisonre
  • TikTok followers: 82.4 million

The 20-year-old former competitive dancer was named the highest-earning TikTok star last year by Forbes.

She has become one of the most popular dancers on TikTok after she began posting videos in 2019. That popularity brought her various sponsorship deals including with Reebok, watch company Daniel Wellington and American Eagle, for which she has been the global spokesperson since last July.

The TikTok star has also landed a major role in the upcoming remake of She's All That.

Charli D'Amelio

Estimated earnings per year: $4 million

  • TikTok username: @charlidamelio
  • TikTok followers: 122.1 million

The 17-year-old former competitive dancer has the most followers on TikTok. She began sharing content on TikTok in 2019, gaining popularity by performing dance routines to trending songs, which went viral that year.

Since then she has been a guest on The Tonight Show Starring Jimmy Fallon and even appeared in a Super Bowl commercial for Sabra hummus. She also landed several sponsorship deals, including EOS cosmetics and Hollister.

Dixie D'Amelio

Estimated earnings per year: $2.9 million

  • TikTok username: @dixiedamelio
  • TikTok followers: 54.2 million

The older sister of fellow TikTok star Charli D'Amelio has less than half the amount of followers as Charli. But that hasn't hurt Dixie D'Amelio's music career, which she launched off the back of her TikTok popularity, releasing her first single last June.

Forbes reported the song accumulated 58 million streams and at the time of the launch, it was YouTube's no. 1 trending video, ahead of a Kayne West-Travis Scott music video that was released on the same day.

Spencer Polanco Knight

Estimated earnings per year: $1.2 million

  • TikTok username: @spencerx
  • TikTok followers: 54.3 million

Known for his beatboxing videos, the TikTok star mastered his beatboxing skills by studying clips on YouTube throughout his childhood, according to Forbes.

He's come a long way from performing in whatever gig he could land after dropping out of New York's Purchase College before moving to Los Angeles to make a career of the 10 million or so TikTok followers he had on the platform at the time, Forbes reported in August 2020.

"I'm here to show people that a lot is possible in what we thought was impossible," he told Forbes at the time.


Marshmello beatbox remix w/ @marshmellomusic himself 🗣🎶 Full video up on YouTube: Spencer X

♬ Back In Time - Marshmello & Carnage

Michael Le

Estimated earnings per year: $1.2 million

  • TikTok username: @justmaiko
  • TikTok followers: 49.7 million

Le, a 21-year-old dancer and choreographer, garnered fame on TikTok for his dancing tutorials, which he posts multiple times a day.

Last August, Le told Forbes, that he's pushing to "be the top influencer on TikTok."

"I know how to pull it all together," he said at the time. "To make every video be a skit, be something that's more than just putting your phone down" and recording willy-nilly."


It's all about how you wear it @newbalance #574challenge

♬ 574 - Mighty Bay & Number9ok

Loren Gray

Estimated earnings per year: $2.4 million

  • TikTok username: @lorengray
  • TikTok followers: 53.6 million

Loren Gray previously had the most followers on TikTok, before Charli D'Amelio came along. The teenage TikTok star has also launched a music career off following her TikTok fame.

After signing with Virgin Records in 2018, she's released at least eight singles, Forbes reported last year. Her TikTok fame has brought her various sponsorship deals with Skechers, Hyundai and Burger King as well as Revlon, which was reported to be her primary focus last year, according to Forbes.

"It's more of a creator role [at Revlon] than just doing what someone says for 60 seconds," Gray told Forbes at the time.


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♬ VANO 3000 - VANO 3000

Josh Richards

Estimated earnings per year: $1.5 million

  • TikTok username: @joshrichards
  • TikTok followers: 25.5 million

Josh Richards also joined TikTok in 2019 and climbed to fame with his singing, dancing and lip-synching videos. In a departure from his previous self-described "edgy teen" persona, the Canadian teenager has more recently been positioning himself as a media executive.

The 19-year-old co-founded TalentX, a talent management company described as the "premier social media monetization and talent development company" on its LinkedIn page, and launched his own energy drink business—Ani.

He also serves as the chief strategy officer for Triller, a smaller platform rivaling TikTok.

Recalling he was previously quoted in Forbes as saying: "I want to be the first social media billionaire," Richards told Vanity Fair in March, "that wasn't a joke."

"I wasn't just throwing that out there to make headlines. I mean that's something that we're striving for and I believe is gonna happen," he said.

TikTok on a smartphone.
The TikTok logo displayed on the screen of a smartphone in Paris, France in September 2020. Chesnot/Getty Images