Why Is the Facebook 'Like' Button Pink?

Facebook has turned its "like" button pink for users in the U.S. ahead of Mother's Day on Sunday.

This week, some U.S. users reported that their like button had changed from its usual blue circle with a white thumbs up in the middle. Instead, they saw a flower with dark and light pink petals, and the white thumbs up at its center.

Newsweek can confirm that Facebook changed the button for Mother's Day, which is on Sunday. The change is only visible in the U.S. because the holiday falls on a different date in other countries. In the United States, it's the second Sunday in May but in the U.K., for example, it is celebrated on the fourth Sunday in the period of Lent.

The change was made without any public statement from Facebook, which has more than 2 billion monthly active users, leaving many to wonder why their like button looked different.

In the past day, searches such as "pink thumbs up facebook," "why is facebook like button pink" and "why is the facebook like button pink" have risen sharply on Google, according to its analytics data.

97 Zok, a radio station in Rockford, Illinois, published an article on the tweak headlined "Facebook 'Like' Button Mystery Has Us Stumped."

Its writer, identified only as Michelle, said: "The strange thing is, I can't find any info as to when or why it changed."

Others took to rival social media site Twitter to ask if anyone had any details about the switch.

Can someone explain why the facebook like button is pink? pic.twitter.com/mUg559iVwK

— Josh Jomajorsh Major (@jomajorsh) May 6, 2021

"What's with the pink like button on Facebook now? I'm not against it, but there was like no explanation for the change," asked one user.

Others wondered how long it would last. "How long is the like button gonna stay pink on Facebook?" wrote one Twitter user.

Some guessed that the change was to do with Mother's Day, as flowers are a traditional gift.

One user questioned the tech company's decision, tweeting: "Facebook changing the Like button/icon into a pink flower for #MothersDay feels like a weirdly gender-stereotyped flex for 2021. Will it be a tie for Father's Day?"

Another wrote: "Can you make that pink flower like button go away? I may be female and a mom, but I don't celebrate Mother's Day, I dislike pink."

Others were more supportive. "The new cute pink 'like' button on Facebook is so exciting to me lol," posted one Twitter user.

It appeared the change wasn't universal, with one social media user in California tweeting: "Not many people seem to have this new pink flower button. I don't but my daughter does. All of our friends think she's crazy and I can't find anything on the web about why and who has it."

facebook like, getty
Facebook logos. The social media platform has changed the "like" button to a pink flower for U.S. users. AFP PHOTO / LOIC VENANCE