Woman Sprays Gorilla Glue Into Hair, Gains 530,000 Instagram Followers After Sharing Ordeal

A Louisiana woman who used Gorilla Glue as hair spray has gained hundreds of thousands of Instagram followers after going viral on social media.

The woman, Tessica Brown, gained widespread attention after posting a video to TikTok and Instagram on February 4 in which she claimed her hair had been stuck in place for a month after she used Gorilla Glue Spray Adhesive instead of Got2b hairspray.

"Bad, bad, bad idea. Y'all, look, my hair, it don't move. You hear what I'm telling you? It don't move. I have washed my hair 15 times and it don't move," she said in one upload, before sharing a second clip showing a failed attempt at using shampoo.

TMZ reported Brown had been left unable to wash out the glue and the substance was getting tighter on her head, causing headaches. Brown uploaded multiple posts to her Instagram and TikTok accounts on Sunday indicating she had visited a hospital.

Online, Brown's follower numbers surged in recent days as "Gorilla Glue Girl" went viral and users of social media sought updates—and shared potential treatments.

According to analytics service Social Blade, Brown has gained over 530,000 Instagram followers since February 4, when it logged that she had 35,415 followers on the app. As of Monday, the Instagram account was displaying over 571,000 total followers.

On TikTok, her original video upload has been viewed more than 18.9 million times, and each subsequent post has gained at least one million views. As of Monday, Brown's TikTok account had nine videos in total—while showing over 696,000 followers.

A YouTube account seemingly managed by the woman currently has more than 23,000 subscribers despite only uploading two videos. One post providing an update about the situation published on Sunday had been viewed more than 970,000 times.

On Sunday, Brown posted pictures from the St. Bernard Parish Hospital in Chalmette, Louisiana. One was her being examined by a healthcare worker, while another showed a bottle labeled "Sterile Water for Irrigation" and some nail polish remover pads. "This is really about to be a long process," the woman wrote in an Instagram caption.

A GoFundMe crowdfunding campaign had raised more than $7,000 from more than 300 separate donors at the time of writing. It had an initial target of $1,500.

Gorilla Glue previously said in a statement to TMZ that Brown could try applying rubbing alcohol on her hair, but noted if it was stuck in place for weeks it was "likely fractured at the root." It remains unclear how long Brown will now need to undergo treatment.

Brown was contacted for comment via Instagram.

A Gorilla Glue spokesperson previously told Newsweek: "We saw the video as well, and we do not recommend using our products in hair, as they are considered permanent."

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A picture taken on October 1, 2019 in Lille shows the logo of mobile app Instagram displayed on a tablet. A Louisiana woman who went viral online this month after using Gorilla Glue on her hair has gained hundreds of thousands of Instagram followers. DENIS CHARLET/AFP/Getty