Chrissy Teigen Battles Instagram Head: 'We Don't Wanna Make Videos, Adam'

Chrissy Teigen and the head of Instagram, Adam Mosseri, got into a heated exchange while discussing the future of the platform on Twitter.

Their conversation began on Tuesday, July 26, when Mosseri, 39, posted a video about the "concerns" users have and the "changes" they're currently experimenting with.

Teigen is the latest celebrity to weigh in to the controversy over recent changes to Instagram that critics say have made it more like TikTok. Reality TV star Kylie Jenner, who has 360 million followers on Instagram, posted a message this week that read: "Make Instagram Instagram Again."

"There's a lot happening on Instagram right now," Mosseri's clip is captioned. "I wanted to address a few things we're working on to make Instagram a better experience. Please let me know what you think."

In response, Teigen, the Hotel Transylvania 3: Summer Vacation actress, 36, wrote, "We don't wanna make videos Adam lol." At the time of publication, the comment garnered 8,690 likes, 296 retweets and 34 comments, with many agreeing with her.

Mosseri saw her message and replied, "If you don't want to make videos, it's better not to. What I want is an Instagram that is about photos [for those] who prefer photos, and is about video for those who prefer that format." For comparison, his comment received 289 likes, 140 retweets and 276 comments.

Chrissy Teigen and Adam Mosseri
In this combination image, Chrissy Teigen is seen attending a John Legend show at Ronnie Scott's Jazz Club on May 24, 2022 in London, England and Instagram head Adam Mosseri testifies at a U.S. Senate hearing in Washington, DC, on December 8, 2021. Getty

"I guess for me it's not just that I suck at making videos," the mom of two, who shares kids Luna and Miles with husband John Legend, continued. "It's that I don't see my actual friend's posts and they don't see mine, and I see the same people over and over and over then the feed goes 'you're all caught up!'"

Mosseri explained the behavior of a majority of users, noting that "friends post a lot more to stories and send a lot more DMs than they post to Feed." He suggested, "If you want to make sure you never miss a feed post from a friend, add them to your favorites and they'll show up at the top."

"The only people I know that post a lot to stories are the ones that know their photos get no engagement any longer so they are doing the thing they find second best," Teigen added as a closing remark. "If photos got the engagement they wanted, they wouldn't do so many (mostly uneventful) stories."

Mosseri addressed the public in a rare move from the businessman after celebrities like Jenner and Kim Kardashian slammed the platform's video-first features.

Photographer Tati Bruening also called out the social network. "Make Instagram Instagram again," her post shared on July 22 read. "(Stop trying to be TikTok, I just want to see cute photos of my friends). Sincerely, everyone."

"I'm starting a movement," they captioned the image. "Let's bring back the old Instagram, share this to your stories and SIGN MY PETITION. LINK ON MY STORY. SHARE THIS EVERYWHEREEEEE LETS F****ING GOOOOOOOOOOOO."

So far, her petition has 187,598 signatures and is quickly rising. Meanwhile, her Instagram photo has more than two million likes and nearly 40,000 comments.

Mosseri likely spoke out about the situation immediately to avoid a similar fate as Snapchat when Jenner tweeted that she stopped using the instant messaging app. The company's market value fell by $1.3 billion as a result.

Instagram was founded in 2010 by Kevin Systrom and Mike Krieger and was later acquired by Facebook, which is now known as Meta. Mosseri assumed his current role in September 2018 following the co-founders' sudden departure. Mosseri initially joined Facebook as a product designer in 2008.

Newsweek reached out to Teigen's representative for comment.