David Hogg's Good Pillow Already Has More Twitter Followers Than MyPillow Ever Did

Two progressives have struck the first blow in their pillow fight with Donald Trump supporter Mike Lindell.

Good Pillow was launched online this week to rival the Lindell-run bedding giant MyPillow.

The startup was established by gun-control activist David Hogg and software engineer William LeGate as Lindell continues to face heavy criticism for spreading election conspiracy theories.

Twitter banned Lindell's personal and MyPillow business accounts last month during a crackdown on misinformation in the wake of the U.S. Capitol riots. At the time, MyPillow had about 45,800 Twitter followers.

That figure was surpassed by Good Pillow's account within 12 hours of its first tweet on Tuesday afternoon. It had amassed more than 59,000 followers by the time of publication.

Hogg, a survivor of the Parkland school shooting, revealed the idea for the company last week.

"[LeGate] and I are going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it," he tweeted.

Responding to early reports that Hogg and LeGate were planning to launch a rival firm, Lindell told Axios: "Good for them ... nothing wrong with competition that does not infringe on someone's patent."

In an update on Tuesday, Good Pillow's founding duo said the company would be committed to supporting charities, being sustainably sourced, employing only American unionized manufacturers and other pledges they described as "Good."

"This seemingly straightforward idea stems from the mindset that everyone deserves a Good night's sleep, coupled with the belief that we deserve to feel Good about the brands we choose to support," they wrote.

"Good Pillow's commitment to being a quality, ethical and sustainable company exists at the forefront of all our business decisions large and small."

Hogg said on Tuesday that more than 8,000 people had registered an interest in pre-ordering the company's products via its website.

Shoppers should be able to purchase the items in around a month, according to LeGate—who says he is financing the startup.

A search of the U.S. Patent and Trademark Office database does not reveal any new company being registered under the name Good Pillow or a variant.

MyPillow and Lindell have faced a backlash in recent weeks as he continues to push unsubstantiated theories that the 2020 election was rigged.

Last month, shortly after the Capitol riots, the MyPillow CEO was photographed on his way to a meeting with Trump at the White House, holding notes that seemed to advocate martial law.

A strapline on Good Pillow's website reads: "🇺🇸 we like pillows who don't overthrow the us government ✌️."

Since the photos emerged, major retailers including Bed Bath & Beyond and Kohl's have dropped MyPillow products, citing poor sales.

Thousands of people have also signed a petition calling on companies to stop stocking the brand. The campaign continues to attract support and has gained nearly 90,000 signatures in four weeks.