Donald Trump Is Outspending Joe Biden on Facebook Ads In These Key States

Donald Trump has been pouring more money into targeted Facebook ads in key states than election rival Joe Biden after the U.S. president pulled back from TV advertisements.

According to the social media giant's ad tracker, Trump has spent more in Texas, Iowa, Ohio and Nebraska as he aims to target more specific blocs of voters in states that could tip the election result.

Through his Make America Great Again Committee, Trump's team spent just over $195,000 in Texas last week, while Biden's Victory Fund spent around $173,000 there.

Both joint fundraising committees raise money for the individual campaigns and either the Democratic or Republican National Committees.

In Iowa, Trump's joint committee spend was just shy of $90,000, while the campaign spent another $40,000. Biden's Victory Fund coughed up just over $55,000 in comparison.

The president's joint committee out a little more than $138,000 in Ohio just last week alone, while Trump's campaign notched over $82,000 in the state. Meanwhile, Biden's joint committee spent just over $60,000 over the same period.

In Nebraska, the difference between ad spend was slightly closer, with Trump spending just over $37,000 and Biden $30,000.

Although Trump pulled out of TV advertising in these northern states he did plug $22,000 into airtime in Nebraska during the last week of September. This was dwarfed, however, by Biden's $350,000 spend on cable and TV ads there.

The Republican president has also spent more on Facebook ads than his rival in Arizona, North Carolina and Nevada, according to the data released last week. In 2016, Trump won Arizona and North Carolina but lost Nevada.

In contrast, Biden was ahead of Trump in Facebook spending in key states such as Michigan, Wisconsin and Pennsylvania. Donald Trump won all three of these states in 2016's election.

Ads from politicians and campaigns made up at least 3 percent of Facebook's estimated third-quarter U.S. revenue, according to the company's ad library and the Center for Responsive Politics. The social media network reaches around a quarter of a billion users in North America every month.

It comes as other sites such as Twitter and Google have retreated from politics. Google has dramatically limited the ability for campaigns to target users with ads, while Twitter has banned them altogether.

Twitter chief executive Jack Dorsey tweeted last year: "We've made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought."

TikTok prohibits political ads on its platform and Snap has vowed to fact-check all adverts.