Elon Musk Day Explained As Fans of Tesla, Space X CEO Celebrate

April 20 is being declared Elon Musk Day by a group of the Tesla and SpaceX founder's supporters.

The hashtag #ElonMuskDay has been trending on Twitter today, with fans of the inventor and business magnate determined to establish it as an annual celebration.

The campaign appears to have started last year, with the Tesla enthusiasts Anuarbek Imanbaev, Eli Burton, Sofiaan Fraval and Ross Gerber being widely credited with its formation.

Anuarbek, a former oil and gas executive turned vice president of the Austin Tesla Owners' Club, said the motivation behind Elon Musk Day was to celebrate his hero before "it's too late."

"I honestly feel like Elon is doing all these things for the right reason—he's doing it to advance civilization, not only on Earth, but outside of the planet. We should be cheering on people like Elon Musk instead of bringing them down," he told EV Annex ahead of last year's inaugural Elon Musk Day celebration.

April 20, also known as 4/20, has in recent years been celebrated as Weed Day by marijuana lovers around the world.

However, this year the date has been hijacked by two factions that are both intrinsically linked to Musk — Musk's own fans, and Dogecoin advocates, whose efforts to rebrand April 20 as Doge Day have been partly fostered by Musk himself.

There is, therefore, significant overlap in many of the tweets marking Doge Day and Elon Musk Day.

It's 4/20 and Dogecoin hit $0.42 earlier today. Currently it's up 420% in the past 7 days.

Happy #DogeDay! Happy #ElonMuskDay! pic.twitter.com/VxbHVtUaxJ

— Remo Uherek (@remouherek) April 20, 2021

Musk regularly engages with his supporters online, but particularly so on Twitter, where he has also been posting regular messages of support for dogecoin, which has seen its value skyrocket over recent days, rising by more than 500 percent last week.

It is currently one of the top five most valuable cryptocurrencies, though one of the aims of the Doge Day campaign is to push dogecoin's value to a record high of $0.69.

At the time of publication, the cryptocurrency's price is just over $0.36, according to Coin Market Cap.

Musk has also made regular references to the number 420 over the years, most notably in 2018 when he posted the now infamous tweet: "Am considering taking Tesla private at $420. Funding secured."

Tesla stock instantly surged off the back of the update, but then nosedived after it became clear that the tweet had been intended as a joke.

It led to an SEC investigation into whether or not Musk had misled investors, and resulted in a $40 million settlement and Musk stepping down from his chairmanship of the company.

Tesla and SpaceX CEO Elon Musk
Tesla CEO Elon Musk gestures as he arrives on the red carpet for the Axel Springer Awards ceremony, in Berlin, on December 1, 2020. The inventor and business magnate's biggest fans are declaring April 20 Elon Musk Day in his honor. Britta Pedersen/AFP via Getty Images