Kim Kardashian Called Out by Fans Over Photoshop Fail in Skims Ad

Fans are calling out Kim Kardashian for supposedly editing her latest Skims commercial, as her finger appears to be "distorted."

A woman, named Alex Kelly, recorded her TV as the mom-of-four appeared to promote her shapewear line, with the ad showing Kim lying down wearing a beige underwear set.

The 40-year-old stretches the waistband of her panties before running her hand up her side, but eagle-eyed watchers noticed something amiss.

As Kim's hand goes over her hip, her index finger seems to flatten out, before returning to normal size as it passes by her ribcage.

Numerous people called out the reality TV star over what appeared to be an edit of the ad, with many asking how the blunder went unnoticed and why the edit was used in the first place.

Kelly, who shared the clip to TikTok, said: "You know what else bounces right back, your finger after it completely distorts. I love you Kim."

The clip, which has been viewed more than 20 million times since being uploaded on Friday, was captioned: "Who approved of this editing???"

Kelly's video was referenced by Charlotte Peirce, a digital creator from the U.K., who also slammed the Keeping Up With the Kardashian's star for what appears to be another blatant editing fail.

She took to Twitter and Instagram to call out the selfie queen, saying in a post shared on Sunday: "Let's discuss THAT new Kim Kardashian Skims advert. Yet again another video from the #Kardashian family has surfaced (third slide) where Kim is selling her new Skims line and her finger literally distorts into a worm due to poor photoshopping/editing.

"I've spent enough time in this space now to recognise and have a keen eye for these slip ups. But unfortunately today, a young/fragile/impressionable mind will stumble across this ad and not see it. Instead they will be completely consumed with comparison.

"Comparison of their own body to one that doesn't even exist. A body that was already beautiful and didn't need those extra couple of inches removed. It's heartbreaking and disappointing and yet at this point not at all surprising.

"At what point does it stop? I mean this family literally created this beauty standard, and yet they're struggling to keep up with it themselves (no pun intended)?! It's so s***. Online is not real my dudes. Adverts are not true. Body shapes are contorted and then it's all used to sell you products to fix the problem they caused. And I'm so glad it's increasingly being called out and people are being held responsible.

"And if you are somebody reading this that is currently struggling, just know that there is absolutely nothing wrong with the body you are in, there never was. You are beautiful just as you are, you are enough just as you are. You are SO worthy."

She wasn't the only one who raged about unrealistic standards of beauty, as fellow Instagrammer, Kenzie Brenna, shared a post expressing her "sadness" and "disappointment."

Brenna, who calls herself a motivational speaker, wrote: "We're honestly so over this Kim!!! You are beautiful, STOP digitally enhancing yourself to change your body or your face. This is adding to the epidemic of young girls and women who absolutely hate themselves and end up with BDD and other body image related mental illnesses. Do people not understand how this affects mental health?!! Media literacy is so important. Unfortunately I don't trust a signal image that comes out from that family because everything is manipulated."

She too shared a zoomed-in shot of the commercial on Sunday, saying: "Watch how her finger becomes distorted when she goes over her waist. Honestly this is just sad and makes me really disappointed you don't need to be doing this. This is creating unrealistic expectations, this is making us think that we have to have curves in all the right places or be thin enough in all of the right places. What doesn't make sense is that Kim is a beautiful person and doesn't need to be doing this to her body. Please know that you never need to distort your body to be beautiful."

Numerous people echoed their sentiment online, with Perrybarrellie writing: "This is so heartbreaking to see! And we wonder why girls get insecure about their body."

Theblondemann asked: "Not to mention, isn't this technically false advertising?????? Aka illegal?!"

Sammy_patnett admitted: "I was actually shocked, didn't even see it at first."

"How did the editing team not see that?" Ranchinreags asked.

While Emely wrote: "It must be exhausting having to keep that up."

It's not the first time the Kardashians have been called out over dodgy photoshopping, with Khloé and Kourtney Kardashian as well as Kendall, Kylie and Kris Jenner all facing claims they've doctored images in the past.

Newsweek reached out to Kim Kardashian's representatives for comment.

Kim Kardashian at a Skims launch
Kim Kardashian West celebrates the launch of SKIMS at Nordstrom NYC on February 05, 2020 in New York City. Kim Kardashian has been called out by fans for what appears to be a photoshop fail in her latest Skims commercial. Getty Images/Kevin Mazur