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A video of MyPillow CEO Mike Lindell's appearance on Newsmax has goes viral, with a a clip of host Bob Sellers leaving the interview being viewed more than 8 million times.
Lindell was being interviewed by Sellers and Heather Childers about "cancel culture" after Lindell's suspension from Twitter. Both Lindell's personal account and the MyPillow business account have been suspended.
Jason Campbell shared the clip to Twitter where it has since been viewed more than 8.7 million times. Campbell wrote in his tweet: "Newsmax invites Mike Lindell, who advocated for a coup and spews dangerous conspiracy theories, on air. It didn't go well."
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The tweet has amassed more than 76,000 likes and been shared nearly 30,000 times by the time of publication.
Some Twitter users have praised Sellers' actions, while others have criticized Newsmax itself of cancelling the CEO and have vowed to stop watching the channel. However, Lindell was interviewed by Newsmax again later in the day.
In the viral clip, Childers asked Lindell about his Twitter account being taken down, but Lindell began making false claims about election fraud involving voting machines.
Sellers interrupted Lindell and said: "We at Newsmax have not been able to verify any of those kinds of allegations. We just want to let people know that there's nothing substantive we've seen. Let me read you something."
Sellers went on to read out a disclaimer stating that Newsmax accepts the election results as legal and final, as Lindell continued speaking. The news presenter again asked Lindell about his Twitter suspension, but Lindell continued making election fraud claims.
Sellers then spoke over Lindell and said: "Can I ask our producers, can we get out of here please? I don't want to have to keep going over this. We at Newsmax have not been able to verify any of those allegations that you're..."
While Childers tried to diffuse the situation, Sellers got up and walked off camera.
Lindell was invited back to be interviewed on Newsmax by Rob Schmitt later in the day, where he discussed being suspended from Twitter, retailers dropping MyPillow products, and the second impeachment trial facing former President Donald Trump.
Retailers including Bed Bath & Beyond, Kohl's, H-E-B, and Wayfair have stopped stocking MyPillow products. Bed Bath & Beyond said they acted because the products' sales were "underperforming." Other retailers have confirmed that they will continue selling MyPillow products.
During a Tucker Carlson interview on Fox News on January 26, Lindell made baseless claims that Dominion Voting Systems had "hired hit groups and bots and trolls" to get him "canceled."
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