Pewdiepie and Alinity Drama Explained: What’s a Copy Strike?

YouTuber Felix “ Pewdiepie ” Kjellberg and Twitch streamer Alinity have been caught in an internet drama spiral. Two weeks ago, a post on the Livestreamfails subreddit showing Alinity asking her stream if she should “copy strike” Pewdiepie’s channel for calling her a “Twitch thot” went viral. A copyright strike on YouTube is serious business and could lead to lost monetization, a channel getting taken down entirely or even legal action. A later video shows her boasting about the “700 dollars” she made last month working with CollabDRM, a company that copyright strikes videos on YouTube on behalf of content creators.

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ALinity statement Alinity's deleted Twitter statement Twitter

With all the YouTube drama bringing Alinity and her unorthodox methods into the spotlight, she was forced to respond. In a statement she later deleted, she blamed the “rampant sexism in online communities” and argued Pewdiepie’s comments degraded women. In response to the drama and her statement, Pewdiepie released his own video on Sunday. In “Can we copystrike Pewdiepie,” the YouTuber apologizes for insulting Alinity. “I very jokingly said out randomly in the video 'stupid Twitch thots',” Pewds said. “My intention is never to upset people with my videos, and I thought it was easier to just cut her out. But, before we were able to do that, the video did in fact get copy 'striked'”.

The drama continued to unfold, with Alinity releasing her own video response. In it, she blamed CollabDRM for taking down the original video. This video was then copyright striked by someone who called themselves “Pewdiepie,” causing the livestreamfails subreddit to explode because of the irony of the situation. Kjellberg did not actually strike the video, that would have contradicted his point that falsely taking down videos that fall under “fair use law” is an illegal tactic. When a copyright strike is filed with YouTube, the claimant can use any name they wish. The false strike against Alinity has already been removed.

On Wednesday, Pewdiepie released another video in this long and confusing saga. “BAN PEWDIEPIE” is a 13-minute-long video odyssey, where Kjellberg criticizes  Alinity’s content and her streaming career, claiming “I didn’t say anything until I was forced to defend myself.” Kjellberg added, “It was the internet that came after Alinity for her poor choice of action and poor choice of words. Reflecting that back on me and my community is just ridiculous.”

Pewdiepie ends the video by pointing to the hypocrisy of Twitch allowing Alinity to persist without ever giving her a 24-hour ban. She claims to have shown nudity on stream, and even drops the n-word in the exact same stream where she apologizes, both bannable offenses and serious violations of the site’s terms and services. Anything4views , a risque streamer who’s been banned for nudity before, said he couldn’t even watch the Alinity apology because he was so upset at the hypocrisy. “She keeps playing the victim, because she keeps getting away with it,” Kjellberg said. “Twitch has shown a bias with female streamers for a long time.”

Newsweek has reached out to Twitch about the controversy, who declined to comment.

Kjellberg ends the video by saying that he doesn’t want Alinity banned, but “it might be good for her.”

“Stop streaming for a few days because you’re not making the situation better,” he said.