Everyone knows seeing photos or videos of food, or even hearing a recipe, can be torture when you're hungry.
Even smelling a dish cooking can be enough to make you salivate and cause your tummy to rumble, as we long to be fed.
While most of us can hold it together while waiting for a takeaway to be delivered, or the microwave to ding, one dog has shown just how most of us feel when we're starving.
A clip of a puppy desperately trying to eat photos of food has the internet in stitches, with the hungry pooch pawing at a magazine, featuring photos of pasta and meatballs.
Owner @lovekoekoe shared a clip to her TikTok page on Tuesday, where it's since amassed more than 2 million views, and can be seen here.
She simply captioned the video "puppiesoftiktok," and shows her tan pup, thought to be a chihuahua mix, scratching at the pages.
The dog, wearing a pink collar, is trying to gnaw at the glossy photos, in particular the image of a heaped spoon.
Numerous people commented on the adorable clip, with Tank asking: "Which magazine was this? Hilarious!!"
Nicole Schimming sympathized, saying: "Me on my diet lickin the cookbooks."
Tonya K agreed, saying: "Cook books do that to me too."
Just me joked: "My spiritual animal."
JBG reckoned: "That's a great diet plan for my chihuahua."
While the popular We Rate Dogs account also chipped in, saying: "Food looks so good you can almost taste it."
Although DodaDeb pointed out: "I really thought animals were supposed to act based on scent."
Dogs are well-known for their powerful sense of smell, which is much stronger than that of humans, with the American Kennel Club explaining that people have around 5 million scent receptors in our noses, compared to more than 100 million in some dog breeds. While bloodhounds have more than 300 million.
The website explained: "You might smell chocolate chip cookies, but your dog can smell the chocolate chips, flour, eggs, and other ingredients.
"And when dogs sniff another dog, they smell more than doggy odor. They can detect the gender of the other dog, as well as clues to that dog's age and health status.
"Indeed, the smelling section of a dog brain is 40 times larger than ours. In fact, one-eighth of a dog's brain is dedicated to interpreting odor. That's even bigger than the section of our brain dedicated to interpreting sight."
Newsweek reached out to @lovekoekoe for comment.
