The Weeknd's Super Bowl Halftime Show Viral Clip Watched 25 Million Times

Tom Brady may have won his seventh Super Bowl, but it was a moment from The Weeknd's halftime show that became the meme of the night.

The Grammy-winning Canadian singer, whose real name is Abel Tesfaye, delivered a memorable show that featured fireworks and backup dancers with bandaged faces. He performed a medley of some of his most popular songs, from "The Hills" to "Blinding Lights."

But it was a brief moment involving some close camera work by the singer before he launched into his 2015 hit "Can't Feel My Face" that went viral, with one three-second clip posted on Twitter amassing more than 25 million views by early Monday morning.

It shows the singer appear confused and lost in a brightly lit mirrored hallway, apparently searching for an exit—and prompted a flood of jokes on Twitter, with people relating it to real-life circumstances.

Several Twitter users compared it to the panic felt after losing your mom in the grocery store as a child.

"4 year old me in the grocery store looking for my mom," wrote Tyler Roney alongside the clip.

Others related it to experiences as an adult, like speaking to your parents on FaceTime or looking for your phone.

Alyssa Limperis joked: "me immediately after someone gives me specific directions."

"Looking for my phone a few times a day," added Maria Cuomo Cole.

Another person joked: "Me trying to find the bathroom at the club after 6 or 7."

"my camera roll when I take my iPad back from a toddler," another person joked alongside a blurry grab of The Weeknd's face.

Others made pandemic-related jokes.

"Me looking around for 'real pants' when the pandemic's over after only wearing sweatpants for a year," joked Brett Vergara.

"Me looking for toilet paper at Costco last March," wrote Maximiliano Bretos.

Many of the jokes played on the difficulties of navigating Zoom work meetings while working from home during the pandemic.

"What my coworkers see on zoom meetings when I think my camera is off," joked along Twitter user alongside a close-up of The Weeknd's face.

"Looking for the mute button when it's my turn to talk on the zoom call," Joe Simons wrote.

"me on zoom still even though it's been 11 months," wrote Mark Berman.

Jay Acunzo wrote: "Me on Zoom looking for the Leave button before it gets awkward."

Prior to the performance, it was reported that The Weeknd would sing live throughout the show.

The singer also dashed hopes of any special guests making an appearance, telling the NFL Network that "there wasn't any room to fit it in the narrative and the story I was telling in the performance."