'So Wholesome': Diplo Uses Chipotle Celebrity Card to Pay For 100 Customers

American DJ Diplo—full name Thomas Wesley Pentz—used his Chipotle celebrity card to give back to the community by paying for 100 customers.

In a viral video published to TikTok, Diplo captioned the clip "everyone is a celebrity when im at chiptole." The TikTok video currently has over 600,000 likes and 3.9 million views.


everyone is a celebrity when im at chiptole

♬ Cumbia Buena - Grupo La Cumbia

As seen in the video, Diplo hands the employee his custom-made Chipotle celebrity card and said that he paid for the next 100 people in line. He got his food and watched as many were surprised that their meals were paid for. He also filmed other customers' reactions.

At the end of the video, one of Diplo's kids asked, "How did you get the magic Chipotle card?"

Diplo replied, "I'm a celebrity."

Newsweek reached out to Diplo's reps for comment.

Diplo using Chipotle Celebrity Card for customers
Diplo used his Chipotle celebrity card to pay for 100 customers in a video going viral on TikTok. Rich Fury/Getty Images

TikTok user Reactions

"F**k yes," model Bella Hadid commented.

"So wholesome. This is what celebs should be doing," stated one user.

"The lords work," said another.

A user wrote, "And this is how a celebrity super power is to be used.... Good for you."

"Imagine being the 101 person and seeing everyone before you get paid for," one user joked.

"Diplo is a man of the people," exclaimed another.

"Diplo making amazing music AND handing out food?? God's work," wrote a TikTok user.

One said, "I have to admit I don't know your music too well but I've seen you on here a bunch now and you def have a new fan."

"Not enough kindness in the world that's why everyone's so shook. Thank you for being a beautiful human," one explained.

What is the Chipotle celebrity card?

Many celebs are sent a customized card that reads "custom-made, hand-crafted, responsibly raised, sustainably grown burrito card," but how does one get one of these cards? Celebrities that share an interest in their food could receive the special card that grants them free Chipotle for a limited time. Other celebrities that have had the special card include Olivia Rodrigo, Tony Hawk and Big Sean.

"The Chipotle Celebrity Card is held by a small group of brand superfans, celebrities, athletes, musicians, and creators. To be considered for a celebrity card, you must be an authentic fan of Chipotle and organically share your passion for the brand in everyday life," said Candice Beck, Director of Social and Influencers at Chipotle.

Newsweek has published several articles on Chipotle including an employee that showed how the food chain makes its guacamole and how a woman warned TikTok users about a viral Chipotle TikTok hack.

What other companies have something similar to the Chipotle celebrity card?

Mcdonald's offers a McGold Card which offers cardholders free McDonalds for life. People who have one of these "elusive" cards include Rob Lowe and Warren Buffett.

Subway has custom gold and black cards that offer free food to certain celebrities and influencers that are seen promoting and eating their food. Gold cards are more attainable than black cards as the black cards go to A-listers who bring in new customers. Celebrities and influencers can apply for a gold card that has $100 preloaded onto it. Black cards offer lucky cardholders free Subway.

Burger King has the Crown Card that gives anyone who has this special card free meals. The invite-only card has been given to well-known people including George Lucas, Jennifer Hudson and Jay Leno.