Donald Trump's Truth Social Partners With Rumble in Bid to Take on YouTube

Donald Trump has partnered with video-sharing platform Rumble to provide streaming services for the former president's new social media network.

In a statement, the Trump Media & Technology Group (TMTG) announced that it had entered into a "wide-ranging technology and cloud services agreement" with Rumble that will include delivering video and streaming for Truth Social, which is set for a full launch early next year.

Rumble is also in negotiations to provide infrastructure and video delivery services for TMTG's subscription-based video-on-demand product, TMTG+. The service promises to deliver access to "non-woke entertainment, news, documentaries" to paid subscribers.

Rumble is a video-sharing platform similar to YouTube beloved by right-wing and Republican figures. Trump himself has a Rumble account after joining the platform in June. His first video was a live stream of his rally in Wellington, Ohio.

"As part of our mission, TMTG continues to align with service providers who do not discriminate against political ideology. Therefore, I have selected the Rumble Cloud to serve as a critical backbone for TMTG infrastructure," Trump said in a statement.

He continued: "TMTG has already launched Truth Social on the Rumble Cloud for invited guests only, and the initial Beta launch has been excellent. America is ready for TRUTH Social, and the end to cancel culture."

Chris Pavlovski, founder and chief executive officer of Rumble, said: "Rumble is excited to provide technology and cloud services to TMTG. We continue to build the infrastructure to deliver a free, open, and neutral internet.

"Rumble was designed to be immune to cancel culture, and we are at the forefront of a movement that believes everyone benefits from access to a neutral platform that hosts diverse ideas and opinions."

Trump decided to set up his own social network after he was permanently banned from Twitter in the wake of the attack on the Capitol on January 6. Facebook also suspended Trump from its social network until at least 2023 over fears he could use the platform to incite violence and spread misinformation.

California Republican Rep. Devin Nunes previously announced that he would be retiring from office to begin his new role as chief executive officer of TMTG in January.

Nunes said that by joining Trump at TMTG he hopes to "reopen the internet and allow for the free flow of ideas and expression without censorship."

After joining Rumble, Trump spokesperson Liz Harrington told Reuters that the move was part of the former president's overall plan to set up his own platform after his blog shut down after only a few weeks.

"It is a great way to reach the American people in a time of unprecedented assault on free speech in our country by Big Tech tyrants," Harrington said.

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Donald Trump speaks in the Oval Office before signing an executive order related to regulating social media on May 28, 2020, in Washington, D.C. On December 14, 2021, Trump announced his new social media company, Truth, had formed a partnership with video-hosting platform Rumble. Getty Images