MyPillow CEO Mike Lindell has said his upcoming "free speech" platform won't allow users to swear, post porn or take God's name in vain.
In a video uploaded to a static webpage acting as a placeholder for the so-called social media service—which is pitched as a mixture of YouTube and Twitter—he said that while the website will let users speak their mind, some restrictions will apply.
Lindell said: "You don't get to use the four swear words. The C-word, the N-word, the F-word or God's name in vain. Free speech is not pornography, free speech isn't 'I am going to kill you,' it is very well defined in our mission statement."
For now, that mission statement remains unclear, as does the website's functionality, layout, funding, management structure, user base and back-end infrastructure.
The Donald Trump-supporting businessman said people can get "VIP early access" to the platform by submitting their phone numbers. Those users will be alerted via a text and get a glimpse of the site at midnight on Thursday this week, he said.
The platform will open for all users on Monday (April 19). "It's going to be a two-day, I call it a "Frankathon," I am going to be on there live, all day long," Lindell said.
The CEO was banned from Twitter in late January this year for repeatedly violating its misinformation rules. Lindell has circulated conspiracy theories about the 2020 U.S. presidential election, including that the outcome was rigged in Biden's favor.
He is facing a $1.3 billion defamation lawsuit from election machine company Dominion Voting Systems in relation to his debunked claims about the election.
Lindell has been contacted for comment via MyPillow.
While much remains unknown about the platform, Lindell has broadly pitched it as yet another free speech rival to mainstream social networks, much like Gab or Parler, two sites that have been moderated by Google and Apple for hosting extremist posts. Both Gab and Parler also have restrictions on adult material being posted by users.
Lindell said he has spent "millions of dollars" making his the "most secure" site, adding: "We are going to be attacked. But I have my own servers and everything.
"We are not going to be worried about Amazon taking it down, or YouTube or Google or Apple, and we are going to get our voice of free speech out there... you are not going to have to worry about what you are saying and being able to speak out freely."
Lindell claimed there will be a "good reporting system" in place when the site launches and said the mission statement about free speech guidelines had been created based on the definitions set by the "Founding Fathers and the Supreme Court and stuff."
